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Champagne and caramel: Hermès’ delectably hued Hong Kong boutique
Hermès has unveiled its latest flagship store in Hong Kong, designed by the Parisian architecture agency RDAI, setting a new standard for luxury retail interiors. The store, located at the corner of Prince’s Building on Ice House Street and Des Voeux Road, features a striking five-storey facade. This facade is conceptualized as a contemporary three-dimensional ‘forest’ composed of vertical copper-coloured aluminium slats, drawing inspiration from traditional local bamboo scaffolding. The interior spans three stories, offering 9,167 sq ft of retail space with two entrances. Natural bamboo is prominently used for caramel-toned parquet flooring and furnishings, creating a cohesive aesthetic throughout.
RDAI, a long-term collaborator with Hermès, has a history of designing over 300 interiors and architectural projects for the brand. The Hong Kong flagship, according to RDAI artistic director Denis Montel, maintains signature Hermès aesthetics, such as the Ex-Libris motif grey and gold mosaic flooring on the ground floor, while also imbuing the building with its own distinct personality. The predominantly open-plan interiors are thoughtfully segmented by discreet screens and displays. The design incorporates a balanced interplay of natural and subdued lighting, which enhances the rich and tactile materials used, including lacquered wood, leather, stucco, marble, and custom woven metal.
The color palette is subtle and natural, transitioning from stone and burnt wood tones on the lower levels to lighter, more feminine champagne hues on the upper floors. Display cabinets are crafted from timber, and sleek metal rails are complemented by low-slung leather armchairs and sofas arranged in intimate salon-like settings, including a boudoir on the mezzanine. Montel explains that the layout cleverly addresses the building’s low ceilings and complex internal structure, which includes numerous concrete columns of varying sizes. This approach creates a sense of distinct, smaller spaces, avoiding the feeling of being in a vast, impersonal store, and instead fostering an atmosphere akin to a "maison" or home.
Adding touches of French flamboyance, the third floor, dedicated to homewares, features a hand-stitched, leather-clad foosball table with meticulously hand-painted players. The store also showcases a collection of Hong Kong-exclusive limited-edition clutches, reflecting the city’s vibrant spirit with whimsical designs such as a birdcage, a skyline of skyscrapers, a cockatoo, and a horse’s head. Furthermore, the windows feature a colorful paper castle installation by Parisian artists Zim & Zou. Hermès CEO Alex Dumas emphasizes the desire for the store to feel welcoming and homelike in Hong Kong, reinforcing the brand's commitment to creating unique and inviting retail environments that blend luxury with local context.
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