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Chintz Is Back and Better Than Ever
The article discusses the resurgence of chintz, a floral fabric pattern that was widely dismissed in the 1990s. The author notes that while trends are cyclical, the rapid pace of current trends has brought back styles like terrazzo and glass bricks, and now chintz is making its return. The piece highlights that the reintroduction of chintz is not a mere repeat of its past iteration but a refreshed take on the style.
The article recalls the 'chuck out their chintz' campaign from a 1996 IKEA ad, which led to a widespread rejection of the ornate floral patterns in favor of simpler, neutral aesthetics in both British and American homes. However, with a renewed appreciation for maximalism and bold patterns, chintz is being given a second chance.
Several examples illustrate how designers are incorporating chintz into contemporary interiors. Corey Damen Jenkins integrates chintz on the ceiling of a preppy-styled room, characterized by elaborate crown molding and dark green hues, adding a touch of whimsy to the collegiate aesthetic. Peter Pennoyer Architects pair a classic Schumacher chintz wallpaper in gray and blue with a fresh lemon-citron color, creating an eclectic yet modern ambiance that serves as a seamless backdrop with more personality than a plain paint color. Robert Passal uses a chintz-printed armchair in a space featuring contemporary elements like a curved sofa, blush tones, and abstract art, demonstrating how a modern silhouette can help integrate traditional patterns into a current design scheme. The brand The Inside has launched a collection inspired by chintz, offering throw pillows and upholstered bed frames that feature timeless blue-and-white patterns and oversized roses, enhanced by brass accents for a fresh twist. Lastly, designer Sally Breer incorporates chintz into L.A.’s Firehouse Hotel, using an upholstered bed frame and matching curtains. She balances the potentially fussy traditional look with a bright pink block-printed lumbar pillow, creating a perfect blend of old and new. The article concludes by encouraging readers to explore other emerging design trends, such as mushroom lamps, piping in decor, and soft-serve-inspired aesthetics.
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