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Bye-bye blinds — how curtains became cool again
Curtains are experiencing a significant resurgence in interior design, moving beyond traditional perceptions to become a fashionable and functional element in modern homes. This renewed interest is evident in the increasing online searches for curtain-related terms and the flourishing businesses specializing in soft furnishings. Experts attribute this trend to a yearning for comfort, security, and a touch of nostalgia, as curtains evoke feelings associated with childhood and safety.
Several designers and businesses are at the forefront of this curtain revival. Gemma Moulton, founder of East London Cloth, is recognized for popularizing bistro-style café curtains, which offer privacy while maintaining a light and airy feel. Her business, born during lockdown, has expanded to include a "Curtains by Post" service, offering ready-made options to a global clientele. Moulton highlights the curtain's ability to "shut the world out" and notes that counter curtains are effectively used to conceal kitchen messes and appliances, as seen in celebrity homes. Similarly, Tori Murphy, a Nottingham-based textile company, has seen immense success with its made-to-measure curtain service, particularly with designs featuring a "flop-over frill" or "curtain skirt," the latter being a preferred method by Swedish fabric maven Cathy Nordstrom to hide curtain rails.
Laragh Bohn of London Curtain Girls observes a preference for an "elegant, natural European look," with linen fabrics that blend seamlessly into the background, giving the impression of having always been there. This aesthetic marks a departure from the heavily valanced curtains of previous generations. Designers like Jojo Barr of House Nine suggest that the once popular wooden shutters are now considered outdated, with a growing desire to soften windows using curtains. Barr emphasizes that curtains should always be full-length, criticizing shorter styles as aesthetically unpleasing, except for specific contexts like small cottages or café curtains.
Curtains are increasingly integrated into all areas of the home, including kitchens and bathrooms, to add warmth, improve acoustics, and create a less utilitarian atmosphere, according to Nicole Salvesen of Salvesen Graham. While bespoke curtains can be a significant investment, ranging from thousands to tens of thousands of pounds, designers advise clients to choose timeless fabrics that can be reused in different homes. The rise of social media platforms like Instagram has also contributed to a more informed consumer base, leading to increased support for smaller, independent British brands.
Beyond aesthetics, the practical aspects of curtains are also gaining attention. The Buchanan Studio, for instance, advocates for a layered approach to curtains, incorporating cotton lining, thermal wadding, and blackout liners for a "duvet-like quality." Even when not drawn, curtains are valued for their ability to frame windows beautifully. Interior designer Lucy Sear-Barlow considers opulent "dress curtains" to be a non-negotiable finishing touch, assuring clients that the investment is worthwhile for the transformative effect they have on a space.
Key considerations for selecting and maintaining curtains include length, craftsmanship, accurate measurement, pole selection, and cleaning. Recommended lengths include curtains that "kiss" the floor or create a slight "puddle" of 5-10cm, with a 1cm gap suggested for high-traffic areas. Handmade curtains are favored for their elegant hang, and precise measurements taken after pole installation are crucial. Simple, high-quality poles, such as beeswax-coated wrought iron or unlacquered brass, are recommended. For upkeep, regular vacuuming and steaming after hanging are advised to maintain their appearance and cleanliness.
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