Biophilia and Fashion Meet at a Luxury Bag Store

Creative agency Spacemen integrated biophilic design concepts into the flagship store for luxury leather manufacturer Braun Büffel in Malaysia, featuring a tree-like, moss-covered installation as its central focus. The objective was to create an interior appealing to a younger demographic, envisioning the store as an 'abstract oasis' within Putrajaya's IOI Mall, blurring the lines between an art museum and a laboratory. This unique approach aimed to establish a strong connection between nature and high-end fashion. The centerpiece of the store's design is a large, organically shaped sculpture suspended from an illuminated disc in the shop's center. This sculpture is adorned with preserved flat moss, ball moss, and lichen, creating a natural and visually engaging focal point. Directly beneath this hanging installation, a spherical table, similarly covered in moss and other preserved plants, serves as a display platform for Braun Büffel's leather bags. These bags are strategically arranged throughout the store, evoking the presentation style of museum artifacts, further enhancing the artistic and curated atmosphere. The inspiration for this dominant sculpture comes from biophilic design, a methodology that seeks to strengthen the human-nature connection within built environments. Edward Tan, founder of Spacemen, explained that the sculpture's form was designed to appear as if it is growing from the ground toward the ceiling, symbolizing growth and reaching for the sun. The envisioned aesthetic was an otherworldly concept, drawing parallels to a scene from a Hollywood sci-fi film, adding an element of fantastical innovation to the retail space. In developing the store's interior, Spacemen adopted a 'maximal minimalism' philosophy. This approach aimed to counteract the often-uninspired shapes and colors typically found in luxury retail spaces. The interior features lime plaster walls and bright white terrazzo flooring, providing a clean and contemporary backdrop. These elements are complemented by numerous intricately designed display cabinets and shelves, which are further enhanced by floor-to-ceiling mirrors, contributing to a sense of spaciousness and understated opulence. Further details of the store's luxurious design include cabinetry crafted from opulent slabs of swirling orange onyx and jade marble. Some of these marble surfaces are topped with glass vitrines, designed to showcase smaller leather goods, adding another layer of sophistication and attention to detail. This combination of natural elements, innovative design, and high-quality materials creates a distinctive shopping experience. Edward Tan elaborated on the decision to incorporate biophilic design, noting a societal shift in appreciation for nature, particularly post-pandemic. He observed that individuals residing in urban apartments or working in office cubicles often lack sufficient exposure to natural environments. Consequently, the integration of lush flora and garden-like elements into interior spaces has emerged as a new form of luxury. This recognition of nature's value within commercial design contributes to the project's overall success and resonance with contemporary consumer preferences. #BiophilicDesign #LuxuryRetail #InteriorDesign #FashionStore #MossInstallation #SpacemenStudio #BraunBuffel #MaximalMinimalism #SustainableDesign #BiophilicDesign #LuxuryRetail #InteriorDesign #FashionStore #MossInstallation #SpacemenStudio #BraunBuffel #MaximalMinimalism #SustainableDesign

33 months ago

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