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How to use bold color in a neutral design scheme, according to global homeware brand GUBI

The article explores how to effectively integrate bold colors into a neutral design scheme, drawing inspiration from the new London showroom of the global homeware brand GUBI. It highlights that incorporating vibrant hues doesn't necessitate a maximalist approach but can be achieved through tasteful touches that complement a calming color palette. The GUBI showroom itself exemplifies this philosophy, showcasing a sleek style that is both colorful and neutral within a classic Clerkenwell townhouse across four floors. This approach aims to make bold colors appealing even to minimalists by displaying timeless furniture in carefully arranged settings. Marie Kristine Schmidt, GUBI's chief brand officer, offers insights into the brand's use of color, the role of furniture in establishing a color scheme, and optimal areas for injecting color. She emphasizes that creating a stylish color scheme involves more than just paint; every piece of furniture and decorative accessory contributes to the overall palette. By thoughtfully selecting hues and considering how they interact, a timeless selection of shades can be achieved. For instance, a navy blue accent wall, when balanced with lighter blue dining chairs and a white, gold, and wood foundation, can add drama without overwhelming a neutral space, maintaining a calm atmosphere. Each room is designed to possess its own distinct identity while contributing to an overarching sense of coherence throughout the space. Marie elaborates that harmony is achieved through meticulous curation and a deep understanding of color dynamics, with furniture shapes also playing a crucial role in defining space and cohesion. It is not necessary to saturate a room with color; instead, focusing on a few impactful colorful elements can define the space and unify the design. A bold blue sofa in a neutral setting, for example, can serve as a captivating focal point. Pairing bold hues with sleek, smooth shapes helps to prevent the design from becoming excessive. Additionally, selecting neutral and colorful paints that share similar undertones ensures a coordinated look, preventing even the brightest statement furniture from appearing out of place. This balanced approach ensures depth and visual interest without overwhelming the aesthetic, acknowledging that an exclusively neutral palette can sometimes feel bland. Furniture is presented as a key element in shaping a home's color palette. At the GUBI House, each floor features a unique color scheme, with furniture chosen in complementary hues and textures to create a specific ambiance. For those hesitant to paint walls in bright colors, furniture offers an excellent alternative for introducing vibrancy. Even one or two brightly colored pieces can significantly enhance a space. After selecting furniture, strategic layering of lighting and accessories can further add depth and amplify the room's atmosphere. The ground floor, for example, uses green and blue tones for a cool effect, balanced by warm elements like brass and bamboo-shaded lamps. Upstairs, cooler wall colors are offset by warm-toned furniture, illustrating how diverse materials and textures can elevate the overall feel and create a cohesive, visually stimulating environment. The article concludes by suggesting that elegant, curved furniture in vibrant hues can maintain personal style while tastefully pushing design boundaries. #ColorSchemes #InteriorDesign #GUBIHomeware #NeutralDecor #BoldColors #FurnitureDesign #HomeDecoration #DesignInspiration #ColorSchemes #InteriorDesign #GUBIHomeware #NeutralDecor #BoldColors #FurnitureDesign #HomeDecoration #DesignInspiration
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