'Not cheap... but cheaper than a divorce lawyer': Why it pays to hire a consultant to choose the perfect paint colour

Shapeless Studio, an architectural and design firm led by Jess Hinshaw and Andrea Fisk, recently completed a renovation of a one-bedroom apartment in Brooklyn. The project was unique due to the client's strong emphasis on paint color, initiating the design process with extensive discussions and trials of various shades before moving on to other design elements. The client, deeply invested in the details, meticulously evaluated over 20 pink paint samples, demonstrating a rare level of engagement in the selection process. The chosen primary color for the main living areas, including the living room, dining area, and kitchen, was Benjamin Moore’s Whispering Woods, a mauvy taupe selected for its ability to transform from a soft hue to a vibrant one under afternoon light. The decision to apply this color from floor to ceiling throughout the main space was embraced by the client, setting a distinctive tone for the apartment. The design philosophy for the apartment centered on creating a serene and sparse environment, where every object and color choice carried significant weight. This approach was driven by the client's preference for minimal clutter and a calm atmosphere. The renovation involved a full gut, with every decision, from material selections to lighting, being carefully considered. Lighting played a crucial role, with directional fixtures and a preference for table and floor lamps over harsh overhead lighting, aiming to create a soft, inviting ambiance suitable for reading. The color palette, beyond the walls, was intentionally restrained, featuring black and cream elements in sconces and lamps. A significant challenge and achievement in the project was the custom-designed sofa, which became the last major furniture piece acquired. The client's love for reading made the sofa a central element, requiring specific dimensions to fit the L-shaped room and align with the windowsill height. After evaluating over 40 options, a custom sofa was fabricated by Pierre Atelier, an upholsterer, ensuring comfort, tidiness, and a perfect match with the wall color through its cotton velvet fabric. The sofa's modular design allowed for easy assembly within the apartment, accommodating logistical constraints. The apartment's layout influenced the color scheme, with the south-facing living room and north-facing bedroom leading to distinct paint choices. While Whispering Woods defined the 'day' section, the 'night' section—the bedroom—was painted in Benjamin Moore’s Porch Swing, a cool shade of green and blue designed to evoke a moonlight effect and adapt dynamically to different weather conditions. The bathroom, lacking natural light, was given a fresh and clean feel with Benjamin Moore’s Balboa Mist in an eggshell finish, providing a gentle contrast to the rest of the apartment. Attention to detail extended to architectural elements, including a shadow line where the ceiling met the wall in the alcove desk area, providing subtle definition. Varying paint finishes were used, with a higher sheen on a strip between rooms to create a textural difference, despite being the same color. Custom-fabricated bathroom doors with Harmon hinges, fluted glass, and caning offered a sense of delineation without compromising light flow or openness, a detail Hinshaw particularly admired. Another notable design feature was the splayed jamb detail around the living room windows, created by building out the wall to hide an AC unit, which made the windows appear larger and allowed sunlight to spill gracefully into the space. The designers expressed their satisfaction with the outcome, highlighting the client's influence in streamlining the design and creating a more open and integrated living area. #InteriorDesign #ApartmentRenovation #PaintColors #CustomFurniture #BrooklynHome #DesignInspiration #ShapelessStudio #HomeDecor #ArchitecturalDetails

The role of color psychology in home value is explored through new research from Zillow, which surveyed 4,200 recent and prospective buyers in the United States. The findings indicate that certain paint colors can significantly impact a home's sale price, either boosting it or detracting from it. The survey revealed a general preference for darker, more dramatic shades of green, blue, and gray over lighter colors like white. Specific color recommendations are provided for different rooms. For kitchens, painting cabinets olive green is suggested, as buyers indicated a willingness to pay nearly $1,600 more for homes with this feature. An example of a London apartment showcasing refreshing olive green cabinets supports this claim. Conversely, painting a kitchen daisy yellow is identified as a color that could negatively affect home value, potentially leading buyers to offer almost $4,000 less. While acknowledging personal color preferences, the article advises considering darker mustard tones or balancing bright yellow with cool accents, such as blue checkered flooring, if choosing yellow. In living rooms, charcoal gray continues to be a top choice, with homes featuring this color potentially selling for nearly $2,600 more than expected. The article suggests incorporating modern floor lamps and paper lanterns to enhance the moody aesthetic of a charcoal gray living space. Bedrooms painted navy blue are also shown to increase home value by approximately $1,815, attributed to the cozy and zen ambiance it creates. Designer Maggie Glenndening's use of Sherwin-Williams's "Dark Night" in her Utah home is cited as an example of a successful navy bedroom. In contrast, fire hydrant red in a living room or bedroom could decrease a home's value by nearly $2,000, with the article suggesting rich, dimensional reds like Little Greene’s “Tuscan Red” as an alternative to achieve similar impact without the negative financial consequence. For bathrooms, a mid-tone brown, reminiscent of Pantone’s Mocha Mousse, is recommended. Earthy brown shades in a powder room are noted for their ability to make adjacent white hallways pop and can boost a home's price. Prospect Refuge Studio's Gucci-themed project, which incorporated such a color, is given as a reference. The article emphasizes that while personal color choices are valid, understanding these trends can be beneficial for homeowners looking to maximize their property's market appeal. #homeValue #paintColors #realEstate #interiorDesign #colorPsychology #kitchenDesign #bedroomDesign #livingRoomDesign #bathroomDesign

When selling a home, paint color choices can significantly impact its resale value, as most potential buyers struggle to envision themselves in spaces with highly specific or unconventional hues. Real estate agents emphasize staging, which often involves repainting, because many buyers are turned off by taste-specific colors. Choosing the wrong paint color could result in a loss of over $8,000 for the typical U.S. homeowner, according to Zillow's home trends expert, Amanda Pendleton. Buyers use visual cues like color to assess a home's upkeep and modernity, as they lack the daily experience to judge its condition accurately. Research indicates specific colors are particularly detrimental to resale. A "Paint and Color Trends Report" from Fixr, based on a survey of 71 interior designers and home stagers, identifies red as the most off-putting color, with 59% of professionals agreeing it deters buyers. Real estate agents concur, noting that deep red shades, while potentially elegant in specific settings, often make rooms feel smaller and dated. Marissa Castello, a realtor, adds that red can be physiologically unsettling, evoking feelings of "danger or stop." Lime green is the second worst color for resale, with 53% of design professionals advising against it. Other colors to avoid when listing a home include mustard yellow, pink, and turquoise. Breaking down by room, bright yellow in the kitchen can decrease sale prices by an average of $2,125, according to Zillow's data. Carolyn Cerminara of Cerminara Design explains that while vibrant, bright yellow can overwhelm a kitchen, a space meant for gathering and cooking, making it feel too intense for buyers. Kristina Phillips, a designer, suggests avoiding white walls with white cabinets in the kitchen, as it can create a "builder grade" appearance. In bedrooms, mint green can reduce offers by $1,123. While darker, sultry colors were once popular, a trend toward lighter and brighter palettes is now observed, making mint green less appealing. Dark forest green in bathrooms can lead to offers $1,760 lower than expected. However, design experts are divided on dark bathroom colors; some, like Phillips, suggest that dark walls paired with white vanities and veined marble can create a sophisticated look, especially in dated bathrooms, and can even make small spaces feel loftier if the ceiling is also painted dark. Bright yellow in the living room is associated with offers $3,032 lower. Designer Evette Rios notes that yellow is a highly stimulating color, making it unsuitable for a living room, which is typically a space for relaxation. Instead, bright yellow is best reserved for areas where energy is desired. For front doors, white or neon colors are discouraged. White front doors often appear boring and blend in too much, making them hard to keep clean and potentially hurting curb appeal. Kristi Weaver, a designer, and Phillips recommend a pop of color, such as red or peacock blue, but strongly advise against any neon shades for the front door, regardless of the house color. #HomeResaleValue #PaintColors #RealEstateTips #HomeStaging #InteriorDesign #ColorPsychology #HomeImprovement #KitchenDesign #BedroomDesign #BathroomDesign #LivingRoomDesign #CurbAppeal

Conventional wisdom often suggests painting homes in neutral white shades when preparing for sale, allowing potential buyers to envision a blank canvas. However, a recent Zillow report challenges this notion, indicating that incorporating rich, moody paint colors can actually increase a home's sale price. This analysis highlights that buyers are willing to pay, on average, $2,512 more for a house with a charcoal gray kitchen and an additional $1,755 for a living room featuring dark gray paint. This trend is consistent with designers' experiences, who note the growing popularity of cozy, evocative styles influenced by figures like Jake Arnold, Amber Interiors, and Heidi Callier, whose work is prominently featured on platforms like Pinterest. These design aesthetics often utilize deep colors with neutral undertones, making spaces feel inviting and easy to personalize. The Zillow study further reveals that white kitchens, traditionally seen as a safe choice, may now deter buyers, potentially leading to a drop in offers by over $600. This suggests that a 'blank canvas' can sometimes appear bland or institutional rather than sophisticated. Interior designers like Jason Saft emphasize that luxury home buyers are increasingly seeking turnkey properties that feel thoughtfully designed. While white walls remain a timeless foundation for introducing color through decor, furniture, and art, designers acknowledge that social media exposure has fueled a desire for more adventurous color palettes, patterns, and wallpapers, leading to an abundance of creative exploration in home design. Color psychology also plays a significant role in this shift. Mehnaz Khan, a color psychology specialist, explains that people are drawn to homes that emulate the styles of their favorite influencers, fostering a sense of belonging and community. Conversely, outdated beige tones can subconsciously signal that a house is 'stuck' and requires extensive work, deterring buyers who are making a significant life investment. The article then details six specific paint color recommendations based on the Zillow report and expert opinions that can enhance a home's market value. These include deep graphite or midtone pewter gray for kitchens, which can boost offers by approximately $2,500, and dark gray for living rooms and bedrooms, potentially increasing offers by $1,755, attributed to their soothing effect. For exterior appeal, a black front door is recommended, with previous Zillow research indicating it could add an estimated $6,449 to the sale price, while a midtone rosy brown can also be beneficial. Conversely, a cement gray front door could decrease an offer by over $3,300. In kitchens, a pistachio (mint green) hue can raise offer prices by nearly $400, although the same shade is less desirable in living rooms and bedrooms. A jay blue living room can increase offers by $446, but it is not recommended for kitchens, where it could lower an offer by almost $1,400. Finally, earth-tone, terracotta-inspired bathrooms are highlighted for their ability to evoke warmth and comfort, potentially increasing buyer offers by an estimated $1,624. These specific color recommendations underscore the importance of strategic paint choices in enhancing a home's perceived value and ultimately, its sale price. #HomeSellingTips #PaintColors #RealEstateTrends #InteriorDesign #HomeValue #ColorPsychology #DecoratingIdeas #ZillowReport #MoodBoostingColors

The article discusses the significant impact of paint colors on a home's value, particularly when preparing a property for sale. Real estate experts warn that while a fresh coat of paint can revitalize a home and boost its appeal, selecting the wrong colors can deter potential buyers and decrease market value. A recent paint color report from Fixr highlights 2024 trends, with real estate agents concurring that neutral tones are generally the safest and most effective choice for attracting a broad range of buyers. The cost of painting a home varies depending on whether it's an interior or exterior job. Exterior painting, which enhances curb appeal, can range from $1,000 to $6,000, influenced by factors such as paint quality, home size, and the number of stories. Interior painting is typically less expensive, averaging around $3.50 per square foot, or approximately $2,000 for an entire job, including primer. Homeowners often save on labor costs by painting interiors themselves, incurring expenses primarily for equipment and paint. While some homeowners have embraced bold colors in recent years, influenced by trends popularized by figures like Joanna Gaines, experts strongly advise against them when selling. Bold colors, such as eye-popping yellows, moody charcoals, or even coastal teal, can be polarizing and prevent buyers from envisioning themselves living in the space. Jenny Lenz, managing director of Dolly Lenz Real Estate, emphasizes that buyers often disregard homes with striking colors online before even a physical visit, advocating for timeless neutrals to ensure a faster and more profitable sale. Jonathan Yarton, a listing agent with the Yarton Group, reinforces this advice, suggesting that homeowners should consider the aesthetic of their neighborhood and avoid making their property an outlier with unconventional color choices. Santiago Arana of The Agency notes that white and other neutral tones consistently prove most impactful for sales, as they appeal to a wider audience and allow prospective buyers to visualize their future in the home more easily. The Fixr report specifically identifies certain colors as turnoffs for homebuyers. Red, for instance, was deemed undesirable by 59% of interior designers polled, due to its strong and potentially unappealing nature. Lime green received a thumbs down from 53% of designers, described as a "garish color" that can overwhelm a space. Other colors to avoid include bright yellow (40%), mustard yellow (19%), pink (10%), turquoise (9%), and black (4%), as they can create a negative first impression and prompt buyers to anticipate additional repainting costs. Staging a home strategically is crucial to prevent what real estate stager Karen Otto terms "price eroding." Buyers tend to overestimate the cost and effort required to neutralize or repaint a home with undesirable colors, thereby reducing their offer. Mike Fabbri of The Agency New York explains that bold colors lead to an added expense and time commitment for buyers, negatively impacting their offer price. The recommended solution is to present neutral, move-in-ready spaces with warm and inviting colors like whites, creams, and lighter beiges. These timeless shades are clean-lined, attractive, and adaptable to various design styles, helping buyers to overcome objections and more readily make an offer. Cara Ameer, an agent in California and Florida, concludes that drab or cold paint colors contribute to lower selling prices by diminishing a property's overall curb appeal, reiterating the importance of neutral palettes for successful home sales. #HomeImprovement #PaintColors #RealEstate #HomeSelling #HomeValue #InteriorDesign #CurbAppeal #NeutralColors #ColorTrends

The concept of 'millennial grey' as a dominant interior design choice is being replaced by a burgeoning interest in vibrant colours and innovative paint trends, with 'colour zoning' emerging as a significant contender. This approach leverages colour to define and enhance the functionality of various spaces within a home, making each area work more effectively. Colour zoning shares its fundamental objective with general zoning principles in home design. While traditional zoning relies on furniture arrangement or flooring choices to delineate specific areas and their purposes, colour zoning achieves the same outcome through the strategic application of paint. This method is particularly useful for homeowners and renters seeking to inject personality and purpose into their living environments. Sophie Robinson, a renowned colour expert and interior designer, highlights the growing demand among her clients to understand and implement colour zoning. Many individuals are keen to learn how to use colour to segment rooms, considering which hues are best suited for different zones and how they should be applied across ceilings, walls, and windows. Robinson advises starting the colour zoning process by contemplating the desired mood or atmosphere for each room. This introspection helps in selecting appropriate colours that align with the room's function and emotional impact. For instance, a space intended for relaxation might benefit from calming and tranquil colours, while an area designated for lively activities could be enhanced with dramatic, striking, and uplifting hues. It is crucial to recognize that a single aesthetic, such as 'calming,' may not be universally suitable for every room, emphasizing the importance of tailoring colour choices to specific functions. Marianne Shillingford, Creative Director at Dulux, further elaborates on the efficacy of colour zoning, stating that using blocks of colour to define spaces significantly improves a home's functionality. She emphasizes that successful colour zoning requires thoughtful planning, creativity, and occasionally a willingness to be bold with colour choices. Shillingford suggests extending favourite colours onto walls for a cohesive and relaxed look, integrating them with existing elements in the room. Practical applications of colour zoning include painting a block of colour onto the ceiling above a dining table to create a more defined and special eating area. Incorporating stripes or polka dots can introduce small bursts of joy, while layering harmonious colours can add depth and character, moving beyond the simple application of solid blocks of colour onto white walls. The ultimate goal is to have fun with decorating, allowing personal preferences to guide the creative process, whether that involves bold patterns like deckchair stripes, moody florals, or even leopard print flooring. #ColourZoning #PaintTrends #InteriorDesign #HomeDecor #SophieRobinson #MarianneShillingford #Dulux #ColourExpert #HomeImprovement

The article delves into the intricacies of selecting exterior paint colors for a home, emphasizing the importance of coordinating the body, trim, and roof colors. It features insights from professional colorists Debra Kling and Amy Krane, who offer practical advice beyond simple virtual try-ons or paint samples. A primary consideration highlighted is the roof's color, which is often more permanent than the house paint and significantly influences the overall exterior scheme. Kling suggests keeping the roof in the same color family as the siding, advocating for cool-colored roofing with cool body colors and vice versa for warm tones. Curb appeal is also a factor, particularly how visible the roof is from the street. Front doors, according to Kling, present an opportunity for a unique color that doesn't necessarily need to match other elements of the house. However, for additional architectural features like shutters, a paler or neutral color is recommended to complement a bold front door. The article notes that larger homes can accommodate more colors, but advises against overdoing it, instead suggesting a balanced composition of color placement. Breaking traditional rules, such as pairing a dark roof with a light house, can create a striking effect. The article provides several examples of successful exterior paint schemes. For painted brick, options range from a stately, consistent color to a casual, whitewashed look. A Maryland home by Jess Weeth is cited for its distressed brick, natural slate roof, and classic black and white trim, which together create a welcoming feel. Recommended trim combinations for whitewashed brick include black, white, and dark green, or more modern choices like navy blue and mossy green. For homes with shakes or shingles, especially near the coast, durability and versatility are key. The Grey Gardens estate in East Hampton is showcased, where the gray roof harmonizes with the natural graying cedar, forming a neutral backdrop for turquoise shutters. Bright white window trim and diamond panes add contrast and visual interest. For classic colonial houses, white clapboards and black shutters are a timeless choice, particularly in New England. Krane advises against dark siding with a light asphalt roof to avoid stark contrast, suggesting that a simpler palette allows the architecture to shine. A Maine home by Nina Campbell exemplifies this, with dark shutters uniting the house with its silvery roof. Monochromatic schemes are also discussed, with a Nantucket cottage by Veronica Beard serving as an example where the roof's silver slate influences the overall palette. This approach creates a serene, natural look that blends with the landscape. Krane observes that subtle variations in lightness and darkness between the house body and roof shingles contribute to a tranquil aesthetic, especially when the roof is highly visible. Finally, the article highlights the use of cheery pops of color for smaller homes, as seen in Alessandra Branca's Round Top bungalow. Despite minimal color contrast between the house and roof, rose-colored shutters and a modern steel rooftop add character. Kling suggests that for asymmetrical entrances on smaller homes, the front door color should match the shutters for unity. Ultimately, the article stresses the importance of considering a home's architecture and landscape, and swatching paint colors to observe how light affects them throughout the day to achieve optimal curb appeal. #HousePaintColors #ExteriorDesign #ColorConsulting #CurbAppeal #HomeRenovation #ArchitecturalStyle #PaintSelection #DesignTips

Corey Damen Jenkins, an ELLE Décor A-List designer known for his layered interiors that blend vivid colors and patterns, emphasizes that successfully mixing colors is a complex endeavor, akin to cooking a meal. Jenkins recently curated a vibrant palette for Benjamin Moore, featuring rich emerald, soft pale pink, spicy raspberry, deep noir, warm white, and electric aquamarine. His primary advice for homeowners considering bold paint colors is to select paint colors last in the design process. He argues that there are extensive choices in paint colors, unlike rugs, furnishings, or fabrics for sofas and window treatments. Therefore, it is more effective to invest in significant anchor pieces first and then choose a paint shade that harmonizes with existing elements. When developing a color scheme, Jenkins recommends identifying a "tie that binds"—a wallcovering, rug, or patterned fabric that encapsulates the various colors intended for the space. Once this central element is established, other hues and finishes can be chosen to complement it. He also suggests looking to one's wardrobe for color inspiration, noting that people are often comfortable with colors they wear and may be more open to incorporating similar shades into their homes. For those hesitant about bold paint, accents and accessories offer a subtle way to introduce vibrant colors. Nature serves as another valuable source of inspiration for color combinations. Jenkins points to natural pairings found in flowers or bird's wings as evidence that seemingly disparate colors can coexist harmoniously. To ensure a colorful room remains timeless, Jenkins advises studying historical color palettes from ancient civilizations, as certain colors, such as jewel tones, consistently appear throughout history, suggesting a cyclical nature of fashion and design that avoids a completely neutral aesthetic. Understanding how natural light interacts with a room is crucial. Jenkins suggests embracing the room's inherent lighting conditions: dark rooms can be made "sexy and smoldering" with rich, deep colors, while well-lit rooms can be amplified with vibrant, joyful hues. He cautions against using bright colors to overcompensate for a lack of natural light, as this can create an overwhelming effect. For accent walls, Jenkins stresses the importance of making a deliberate statement rather than simply adding color for color's sake. An accent wall should draw attention to a specific feature, such as a bed in a bedroom. He also recommends framing accent walls with molding to create a more custom and sophisticated look, resembling a mural. Finally, if a homeowner is determined to start with a specific bold paint color, Jenkins advises full commitment. This can involve either matching all furnishings and accessories to the chosen color, creating a monochromatic effect, or using contrasting colors to achieve a color-blocked design. In either approach, a decisive commitment to the chosen palette is essential for a cohesive and impactful result. #InteriorDesign #PaintColors #HomeDecor #ColorPsychology #DesignTips #BenjaminMoore #CoreyDamenJenkins #ColorPalette

The article details the renovation journey of magazine editor Elizabeth Kiefer and her husband, Andrew Tejerina, as they transformed their 1901 cottage in Tivoli, New York. The couple faced initial challenges in selecting paint colors for their nearly 1,100-square-foot, two-bedroom home, which they purchased in February 2020. A primary goal was to replace the existing "Home Depot orange" wainscoting with a more streamlined yet personalized aesthetic, avoiding both stark minimalism and overly eclectic designs. A key decision that guided their color palette was exclusively choosing paints from Benjamin Moore’s Williamsburg collection. This predetermined range of historical shades provided a cohesive and soft look, aligning with Kiefer's preference for a traditional style. This approach helped them navigate the extensive options and make informed choices for various rooms within their cottage. In the living room, they opted for Benjamin Moore's Harwood Putty on the walls, describing it as a soothing color. To enhance the upstate cozy ambiance, they installed a wood-burning stove. Furnishings in this space included floor samples like a green velvet sofa from Hammertown Barn and various vintage pieces. Their Samsung Frame TV was integrated to blend seamlessly with other art collected over time. The kitchen presented a minor setback when their initial choice of Tranquil Blue to cover dated avocado cabinets proved unsuitable. After applying one coat, they realized the color was not as calming as expected and pivoted to a greige shade, demonstrating a willingness to experiment and adjust. This experience reinforced Kiefer's philosophy of embracing experimentation in design, noting that changing a paint color only costs a sample. For more complex design issues, Kiefer sought advice from her friend, Leah Ring of Another Human. This collaboration influenced decisions such as selecting a Cole & Son wallpaper featuring sweet pea flowers for their daughter Violet's room. In the primary bedroom, a sunny yellow on the closet doors created a contrast with a vibrant pinky-red rug and blue floors, showcasing a bold use of color. The couple also employed a strategy of painting areas white when indecisive about a color. This allowed them to envision possibilities with a clean slate before committing to a hue. Consequently, the upstairs bathroom and hardwood floors, initially painted white, were eventually transformed with a soothing blue from the Williamsburg collection, specifically Williamsburg Wythe Blue. Beyond paint, furniture acquisition involved a mix of roadside estate sales and finds from the Antiques Warehouse Hudson, such as a $50 desk painted black and a hutch for the dining room. The overall design achieved an unfussy yet cool aesthetic, distinct from a full "cottagecore" style, creating a comfortable and functional home for their family. #HomeRenovation #InteriorDesign #ColorPalette #BenjaminMoore #CottageStyle #DIYDesign #VintageDecor #PaintChoices #UpstateLiving

New research from Zillow indicates that certain paint colors can significantly influence a home's sale price, challenging traditional preferences for neutral tones. The study, released in June 2025, highlights that deep, moody hues such as olive green, navy blue, and charcoal gray are not only making a style statement but are also boosting home values. Specifically, homes featuring olive green kitchens could see an increase of $1,597 in sale price, while a navy blue bedroom might command an additional $1,815 above the expected value, demonstrating a tangible return on investment for homeowners. This suggests that contemporary, saturated colors are now preferred by buyers over conventional eggshell white and greige. According to Amanda Pendleton, Zillow’s home trends expert, buyers perceive olive green and navy blue as contemporary colors, which positively impacts their overall impression of a home. These nature-inspired colors are associated with feelings of serenity and tranquility. Zillow's analysis, which involved surveying over 4,200 recent and prospective buyers, underscores the growing popularity of 'organic modernism' – a design trend characterized by earth tones, natural textures, and a sense of grounded luxury. This trend, initially prevalent in high-end new constructions, has now permeated mainstream buyer preferences, indicating a shift in aesthetic desires. While saturated tones can add value in specific areas, local real estate agents like Christie Cannon at Keller Williams in Dallas-Fort Worth note that common staging practices for shared living spaces still favor warm and neutral palettes. However, buyers, particularly those relocating from coastal regions, increasingly expect a polished, move-in-ready aesthetic, including curated yet neutral finishes, wide-plank oak floors, and brass accents, as observed by Dallas-based designer Jean Liu. This suggests a nuanced approach where bold colors are strategically used to maximize appeal and value. Further findings from the study reveal specific color impacts across different rooms. Charcoal gray continues to be the top-performing color for living rooms, potentially increasing the sale price by $2,593. For bathrooms, a mid-tone brown, akin to Pantone’s 2025 Color of the Year, received the highest favorable ratings. Conversely, certain colors can negatively affect a home's value. A daisy yellow kitchen or living room could lead buyers to offer nearly $4,000 less, while a fire hydrant red living room or bedroom might decrease the sale price by up to $1,987. The research also challenges the long-held belief that white interiors help buyers visualize potential, indicating that bolder, saturated hues aligning with current design-forward aesthetics are more effective in influencing both emotional connection and financial offers. This highlights a definitive shift in buyer preferences towards more dramatic and contemporary color schemes. #HomeDecor #PaintColors #ZillowResearch #HomeStaging #RealEstateTrends #InteriorDesign #OrganicModernism #HomeValue

The choice of interior paint colors significantly impacts a home's sale price and how quickly it sells, with Zillow's research indicating that attractive colors can increase offers by up to $2,590. While neutral tones like white, beige, tan, and gray have traditionally been popular for making rooms appear larger and brighter, a recent shift in preference has emerged. Prospective homebuyers now favor bolder, nature-inspired dark hues, such as deep blues and greens, over plain neutrals. This trend suggests that homeowners looking to sell might benefit from incorporating these darker shades. Zillow, in collaboration with Sherwin-Williams, identified specific dark paint colors that are particularly appealing to homebuyers across different rooms. For kitchens, olive green cabinets are highly favored, attracting more buyer interest than any other color and potentially boosting a home's sale price by approximately $1,600. This hue creates a fresh, inviting atmosphere and connects with nature, exuding calm and sophistication. In living rooms, dark gray remains a staple, with Zillow's research showing it can increase an offer price by nearly $2,600, as it promotes a sense of relaxation and coziness. Bathrooms benefit from mid-tone brown colors, reminiscent of coffee shades like mocha and java. Inspired by Pantone's 2025 Color of the Year, Mocha Mousse, Zillow found that these earthy, warm tones can raise the selling price by $680, conveying comfort, harmony, and luxury. For bedrooms, navy blue is the top dark color choice, with buyers willing to offer an estimated $1,815 more for homes featuring a navy blue bedroom. This classic color adds elegance and depth and is versatile enough to complement various home décor styles, from traditional to modern. When incorporating dark colors, homeowners should consider several factors to ensure successful application. It is crucial to choose a color that aligns with personal taste and the desired mood, and to test several shades in the actual space to observe how they appear under different lighting conditions. Not all rooms are suitable for dark hues; small, windowless rooms, for instance, might feel confining. Balancing dark walls with light-colored furniture and accessories is also recommended to prevent the space from feeling too heavy. Proper application techniques are essential, including using high-quality painter's tape for sharp edges, applying a tinted primer, and using at least two coats of paint to achieve full intensity. Practical finishes like eggshell or satin are preferred, while matte, semi-gloss, and gloss finishes should be avoided on dark walls, especially in high-traffic areas. Additionally, budgeting for the increased cost of dark paints and supplies is important. Conversely, Zillow advises against certain colors that could negatively impact a home's sale price. Bright colors like reds and yellows are generally discouraged for repainting before listing. While these energetic shades might appeal to current residents, they can narrow the pool of potential buyers. Data indicates that a bright yellow kitchen could reduce a home’s sale price by as much as $3,915, and a red bedroom could lower it by $1,987. Therefore, repainting over such colors before listing is a strategic move to maximize buyer appeal and selling price. #InteriorDesign #HomeStaging #PaintColors #ZillowResearch #HomeSelling #ColorTrends #RealEstate #HomeDecor

Selecting the right exterior paint color is a crucial decision that significantly impacts a home's curb appeal and, ultimately, its resale value. The article highlights that exterior paint is one of the first elements potential buyers notice, setting the tone for their perception of the property. While trendy colors might seem appealing, they can negatively affect a home's marketability over time. Natalia Miyar, a London- and Miami-based designer, emphasizes the powerful psychological impact of color, noting that harsh or eccentric tones can deter buyers. To assist homeowners, three design professionals—Natalia Miyar of Natalia Miyar Atelier, Seth Ballard of Ballard & Mensua Architecture, and Christopher Boutlier of Christopher Boutlier Interiors—offer their insights on universally appealing and timeless exterior paint colors that can boost resale value. The experts identify five key color categories that are both popular in the current market and hold up well over time. The first category is "Warm Whites," recommended for traditional homes and transitional facades, or any property aiming for a crisp yet classic first impression. Boutlier praises Benjamin Moore White Dove for its clean, never-stark quality that adapts to various lighting conditions, suggesting a 25-50% dilution to soften its yellow undertones for broader appeal. Benjamin Moore Simply White is also noted as an excellent, brighter alternative that avoids being blinding. Next, "Soft Taupes and Greiges" are suggested for homes seeking subtle sophistication and warmth. Boutlier points out that traditional grays often appear cold and unwelcoming, and can look inexpensive. Instead, warm greiges like Benjamin Moore's Collingwood are favored for their ability to add instant curb appeal and photograph beautifully. These warm, neutral shades enable buyers to envision themselves in the home without immediately considering repainting, fostering a positive emotional response. The third category, "Sand, Stone, and Sun-Baked Shades," is ideal for homes featuring organic materials, natural textures, or outdoor-inspired architecture. Miyar observes a growing preference for colors that harmonize with the surrounding environment, such as sun-washed ochres, sandstone, and pale terracotta. These subtle hues enhance natural elements like brick, limestone, and timber, creating a cohesive aesthetic. They are versatile enough to suit diverse regional styles, from Mediterranean stucco to earthy mid-century designs. "Historic Earth Tones" are recommended for classic architecture and homes located in established neighborhoods. Ballard notes a shift away from the once-popular 'white farmhouse with black windows' look, with a return to the muted, nature-derived colors found in palettes like the Benjamin Moore Historic Color Collection. These earth tones, including blues, greens, yellows, and reds, are non-flashy but provide warmth, depth, and character. They maintain their appeal over time and complement contrast trims, brick foundations, and dark window frames. Finally, "Deep, Warm Black" is highlighted for modern homes, cabin-style retreats, or properties where a sophisticated dramatic effect is desired. Boutlier remarks that warm blacks, inspired by charred wood or alpine architecture, are trending and can impart a fresh, modern, and high-end feel. Ballard supports this, mentioning projects that combine dark steel siding with wood tones and dark-clad windows. Achieving the right balance with elements like wood, metal, and landscaping is essential to prevent a gothic appearance. Recommended hues include Benjamin Moore's Black Beauty and Sherwin-Williams' Black Fox. The article concludes by advising homeowners to avoid bold primary hues, oversaturated tones, and excessively yellow or gray shades if resale is a consideration. While these colors can be beautiful and personal, they limit market appeal. Boutlier warns that yellows can develop odd undertones with landscaping, and grays can appear cold. However, designers like Miyar believe bold colors can be used strategically for accents, such as a deep green or sapphire blue front door, to add personality without overwhelming the exterior. The overarching message is that for optimal resale value, restraint and a preference for warm, versatile neutrals, combined with an appreciation for natural materials, are key to creating a home that is both appealing and marketable. #ExteriorPaintColors #ResaleValue #HomeDesign #ColorTrends #RealEstate #CurbAppeal #ArchitecturalStyle #NeutralColors #HomeImprovement

A new report suggests that strategic paint color choices can significantly increase a home's market value. Based on an analysis by Zillow, properties featuring a blue bathroom, often in shades like powder blue or light periwinkle, sold for an average of $5,440 more than anticipated. This phenomenon is attributed to color's powerful role in attracting potential buyers, especially through listing photos and videos. Svenja Gudell, Zillow's chief economist, highlighted that fresh, natural-looking colors, particularly blues and pale grays, not only create a perception of larger spaces but also offer a neutral canvas for prospective buyers to envision themselves in the home. Light blue hues are particularly effective in bathrooms and kitchens, where they complement common features such as white countertops and cabinets. The positive impact of blue extends to other areas of the house as well. Homes with bedrooms painted in light cerulean to cadet blue shades saw an average increase of $1,856 in value, while dining rooms featuring slate blue to pale gray blue tones commanded $1,926 more. The analysis also revealed that cool, natural tones like pale gray and soft oatmeal contributed to higher-performing listings across various rooms. Beyond interior spaces, exterior paint choices also play a role in property value. Homes with exteriors painted in "Greige," a blend of light gray and beige, sold for $3,496 more compared to similar homes with medium brown or tan stucco. Even a seemingly minor detail like the color of the front door can make a difference; painting it in a shade ranging from dark navy to slate gray could add $1,514 to the home's value. Conversely, certain color choices can negatively impact a home's value. The report indicated that leaving a bathroom entirely white resulted in an average decrease of $4,035 in value compared to similarly appointed spaces. Furthermore, once-popular brick red, terracotta, or copper red dining rooms are now associated with a decrease in value, potentially by as much as $2,031. These findings underscore the importance of thoughtful color selection in home staging and renovation efforts to maximize market appeal and financial return. #HomeValue #PaintColors #InteriorDesign #HomeStaging #RealEstate #ColorPsychology #RenovationTips #ZillowAnalysis

COAT, a luxury paint brand, has introduced 19 new paint shades designed to harmonize with the UK's cool-toned, diffused natural light. This collection aims to simplify the decision-making process for homeowners looking for paint colors that offer both longevity and versatility, moving beyond fleeting trends to provide timeless tones that enhance various living spaces. The new range also reintroduces 11 bestselling shades, all centered around muted classic hues intended to work seamlessly with the unique lighting conditions prevalent in UK homes. Rob Abrahams, co-founder of COAT Paints, emphasizes the brand's philosophy of creating colors that remain appealing for years, rather than succumbing to temporary trends. The focus is on tones that elevate spaces and integrate well with natural light and existing UK architectural styles. This approach caters to a broad range of interior design preferences, from dopamine decor to maximalism, as the less saturated shades are formulated to perform effectively across different home aesthetics. Among the new offerings are deeper warm tones such as 'Arctic Roll' and 'Piglet,' alongside contrasting options like 'Brasserie Brown' and 'Rocky.' Each shade is meticulously developed to transcend current trends, providing an effortless yet sophisticated enhancement to any room. Abrahams explains that highly saturated colors can often feel overwhelming and their appeal can diminish quickly. Therefore, COAT champions earthy, muted shades that feel natural and grounded. These warm tones are subtly balanced with a hint of black, ensuring their harmonious interaction with the UK's blue-grey light. This careful formulation allows the colors to shift subtly throughout the day, providing a dynamic yet refined appearance. While bolder colors like Dulux's 'True Joy' are gaining traction in 2025, COAT's collection underscores the enduring popularity of subtle earth tones within contemporary interior design trends. The collection is anchored by three new color families: Plaster, Yellow, and Sand. These families feature intentionally desaturated hues, offering a soft alternative to what COAT refers to as 'traditionally overpowering colors.' For those seeking a tranquil and serene atmosphere rather than a bold statement, these made-to-order paints are available exclusively through the COAT website. Consistent with COAT's existing product lines, this new range is offered in various high-performance finishes, including Flat Matt and Claypaint, allowing customers to achieve their desired look and vision for their home interiors. #PaintColors #HomeDecor #InteriorDesign #NaturalLight #COATPaints #MutedTones #TimelessDesign #UKHomes

The article discusses the decision-making process for homeowners contemplating a painting project: whether to undertake it themselves or hire a professional painter. It emphasizes that making an informed choice is crucial for achieving optimal results in home improvement endeavors. While many individuals are inclined towards DIY projects, certain painting tasks necessitate the expertise and skills of a professional. Several key factors are presented to guide this decision. Project complexity is highlighted as a primary consideration. Tasks such as painting cabinets, vaulted ceilings, high walls, or exterior shutters often demand specialized knowledge, skills, or tools that DIY enthusiasts might lack. These complex projects can also present safety hazards, making professional involvement advisable. Experienced painters bring a wealth of knowledge to the job, having refined their skills across diverse projects and mastered various surfaces, textures, and finishes. Quality control is another significant aspect. Professional painters are trained to deliver high precision and meticulous attention to detail, resulting in a polished and flawless finish that is often difficult to achieve through DIY methods. Hiring a professional, particularly one accredited by the BBB, offers assurance of quality workmanship and a superior final product. Time efficiency is also a critical consideration. DIY painting projects can be time-consuming, especially for individuals with limited experience or a busy schedule. Professional painters, conversely, work efficiently, completing projects in a fraction of the time it might take an amateur. This allows homeowners to enjoy their newly painted spaces without the stress and extended timelines often associated with DIY efforts. Furthermore, the article points out the benefits of warranties and guarantees offered by many professional painters. These assurances provide peace of mind, as any issues with the finished product can be resolved by the contractor without the homeowner incurring additional liability. This protection extends to potential accidental damage or injuries during the painting process. The Better Business Bureau (BBB) recommends looking for the BBB Seal when selecting a painter. BBB Accredited painters are generally committed to providing reliable, trustworthy services, meeting customer expectations, and promptly addressing any concerns. While DIY painting can be personally rewarding, the article concludes by underscoring the advantages of hiring a professional, particularly for larger or more intricate projects, due to their expertise, efficiency, and consistent quality, which contribute to a superior and durable finish. Homeowners are advised to assess the project's scope and complexity and, when in doubt, to consult a BBB Accredited professional painter for the best outcome. #HomeImprovement #ProfessionalPainter #DIYPainting #PaintingContractor #HomeMaintenance #QualityWorkmanship #BBBAccredited #ProjectManagement

Choosing the right paint for a home renovation project involves considering several factors beyond just color, including the room's location, its intended use, size, and the desired aesthetic. Paint expert Sarabeth Asaff South of Fixr emphasizes the importance of testing paint samples, suggesting the use of poster board rather than directly on walls. This allows for observing the paint's appearance under various lighting conditions throughout the day and with existing furnishings, eliminating guesswork and preventing costly mistakes. The article categorizes paints into water-based and oil-based types, detailing their respective advantages and disadvantages. Water-based paints are prevalent due to their ease of use, low VOCs, quick drying time, and easy cleanup with water. They offer an elastic, flexible finish resistant to cracking and maintain stable color without yellowing or fading. However, they may not be as vivid or long-wearing as oil-based paints and can delaminate if dampened. If transitioning from an oil-based surface, Sherwin-Williams advises washing, sanding, and ensuring the surface is clean, dry, and dull to prevent peeling. Innovations like "waterborne enamels" or "waterborne alkyds" offer oil-based paint characteristics with water-based benefits. Oil-based paints are known for their high durability and rich finish, suitable for almost all surfaces, including high-moisture areas like bathrooms and kitchens. They boast an attractive gloss, good leveling properties for a smooth finish, and a longer drying time that allows for corrections. The main drawbacks include strong fumes due to VOCs, requiring solvents like turpentine for cleanup, and a messier application process. Paint finishes, or sheens, also play a critical role in a room's character and durability. Matte paint, the least reflective, has a velvety texture, effectively hides wall imperfections, and offers deep color saturation, though it can be challenging to clean. Eggshell and satin finishes, slightly glossier than matte, provide improved durability and are ideal for demanding environments like kitchens and bathrooms where easy cleaning is desired without a high-gloss look. Semi-gloss and gloss paints are the most reflective and durable, excellent for kitchens, doors, trim, and accent walls, enduring frequent cleaning. However, their high reflectivity can highlight wall imperfections. Sue Kim, a color trend specialist at Valspar, recommends experimenting with a gloss accent wall against matte walls to create visual impact, noting that matte sheens evoke a calm atmosphere while gloss adds energy. Darker colors naturally have a higher sheen due to increased colorants, suggesting a lower sheen choice for rich hues. For smaller rooms with limited natural light, Kim advises satin finishes to reflect light and enhance color, and eggshell for covering imperfections and resisting scuffs. The article concludes by emphasizing that the quality of painting tools significantly impacts the final result, recommending high-quality rollers, brushes, or even spray painting as alternatives to traditional methods. #PaintSelection #HomeRenovation #InteriorDesign #PaintFinishes #WaterBasedPaint #OilBasedPaint #DIYHome

The housing market in Summer 2025 presents a challenge for sellers, with significantly more properties available than active buyers. To address this, new research from Zillow suggests that strategic paint color choices can significantly impact a home's appeal and value. Zillow's behavioral science team conducted a survey involving over 4,200 recent and prospective home buyers across the country. Participants were shown various homes with interiors painted in one of ten popular colors. They then rated these homes based on visual appeal, likelihood of touring and purchasing, and the price they would be willing to pay. The findings indicated that two specific paint colors were particularly effective in boosting a home's perceived value: dark olive green and rich navy blue. According to Zillow's report, homes with an olive green kitchen could command an additional $1,597, while a navy blue bedroom could increase a home's value by an impressive $1,815. Amanda Pendleton, Zillow’s home trends expert, explained that these colors are viewed as contemporary, associating them with organic modernism—an aesthetic that emphasizes sustainable materials like wood and stone. This style is known to evoke feelings of serenity and tranquility, which buyers find highly desirable. Conversely, the study also identified colors that could negatively impact a home’s value. Homes featuring a daisy yellow kitchen or living room were found to potentially decrease in value by nearly $4,000 (specifically, $3,915 less for kitchens and $3,891 less for living rooms). Similarly, a fire hydrant red living room could reduce value by $1,820, and a red bedroom by $1,987. These findings suggest that while certain colors enhance appeal, others can deter buyers. Despite these general trends, Zillow advises sellers against making hasty painting decisions. The report stresses the importance of consulting with a local real estate agent. An agent can provide tailored advice on what specific colors and aesthetics are currently favored by buyers in a particular neighborhood, ensuring that any home improvement efforts are well-aligned with local market demands and can yield the best possible return on investment. #HomeValue #PaintColors #InteriorDesign #RealEstate #HomeSelling #ZillowResearch #HousingMarket #HomeDecor #ColorPsychology