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Beige-fluencers are over: These are the colours and prints fashion editors are wearing in 2025 instead

For several years, the 'clean girl' aesthetic, characterized by an abundance of beige co-ords, cream rugs, and nude manicures, has been a dominant force in fashion and lifestyle. However, a significant shift in trend is anticipated for 2025, marking the official end of the 'beige-fluencer' era. The initial indications of this change emerged in the previous summer with the rise of 'brat girl green,' signaling a collective desire for colors distinct from the neutral beige palette. Following this, more vibrant shades such as cherry red and sage green gained prominence across social media platforms and high street retailers in the lead-up to Christmas. A review of the spring/summer catwalks further confirms this transition, showcasing a lively celebration of both color and print. The perceived over-saturation and a recent conflict between two influencers over the ownership of the 'clean girl' aesthetic also contribute to the predicted decline of this trend. In response to this evolving fashion landscape, the 'You' magazine fashion team has identified key trending colors and prints for 2025, encouraging a departure from beige towards more playful and expressive styles. One of the highlighted colors is a softer, more muted pink, distinct from the millennial pink of the 2010s or the vibrant Barbie pink seen in 2023. This refined pink, evident in collections from Simone Rocha, Ferragamo, and Chanel, and adopted by high street brands like Arket, pairs well with the resurgence of ballet-inspired pumps. Another prominent trend is snake print, predicted to succeed leopard print as the animal print of choice for 2025. Spotted at major SS25 shows from Bottega Veneta, Dries Van Noten, and 16Arlington, snake print often incorporates shades of beige and brown, making it a versatile neutral option. For easy integration into a wardrobe, styling it with point-toe boots is suggested, drawing inspiration from style icons like Sienna Miller. Picnic checks represent a bold departure from the clean girl aesthetic, featuring oversized checks and vivid, clashing colors. This whimsical, slightly retro print is seen as embodying the spirit of spring, encouraging individuals to embrace more color. Fashion stylists suggest contrasting picnic prints with oversized denim and chunky footwear, and for the adventurous, experimenting with print clashes. Shades of sunset, encompassing a range of reds, yellows, and oranges, are also expected to be popular, as showcased on the Bottega Veneta runway. These hues can be combined for a statement look or individually incorporated into existing wardrobes as a 'pop-of-color' accessory for an exciting touch. Additionally, chocolate brown is presented as a straightforward alternative for those seeking to transition away from beige. This trend, which gained momentum throughout the winter, is set to continue, with Pantone naming 'Mocha Mousse' as the color of 2025. Social shopping app LTK reported a significant increase in searches for 'mocha,' and retailers like Zara and & Other Stories have heavily featured brown in their new collections. Layering various shades of brown is identified as a stylish and easy-to-adopt formula. Finally, stripes are making a comeback in two distinct forms for 2025. The first is the sporty stripe, seen in rugby tops and side-striped trousers. To balance the casual nature of this trend, it is recommended to pair striped tops with smart trousers or striped trousers with leather loafers. The second is the business-style pinstripe, which is suitable for office wear, with a preference for oversized jackets and wide-leg grey trousers over fitted jackets and pencil skirts. Marks & Spencer is noted for offering a good selection of striped shirts, providing accessible options for incorporating this trend into both casual and formal wardrobes. #FashionTrends #2025Fashion #ColorTrends #PrintTrends #StyleEvolution #WardrobeRefresh #DesignerFashion #FashionTrends #2025Fashion #ColorTrends #PrintTrends #StyleEvolution #WardrobeRefresh #DesignerFashion
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