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Top Five In-House Design Teams To Follow On Instagram
This article highlights the significance of in-house design teams for various brands, emphasizing their role in maintaining brand relevance and aesthetic appeal. It compiles a list of five prominent in-house graphic design teams on Instagram that offer insights into their creative processes, product launches, and company culture. These accounts provide a unique perspective into the design world, often sharing exclusive content, designer interviews, and valuable advice.
PepsiCo Design & Innovation's Instagram account, @pepsico_design, serves as a primary source for new product announcements and collaborations, such as the 2020 Design + Innovation Book and the MTN DEW FLAMIN' HOT collaboration. The account showcases impressive graphics and branding strategies, making it a valuable resource for those interested in product and packaging design. It also occasionally features discussions with company leaders on how design contributes to brand value.
TBD, the in-house design team for Taco Bell, uses its Instagram account, @tacobelldesign, to reveal upcoming releases like Truff Sauce Nacho fries. Beyond product previews, the account offers a behind-the-scenes look at photoshoots, detailing the transformation from storyboards to final product shots. It also provides a glimpse into the team's dynamics through birthday wishes and highlights the inventive design work characteristic of the Quick Service Restaurant (QSR) brand, including downloadable wallpapers.
Google Design's Instagram, @googledesign, focuses on the creative aspects behind Google's ubiquitous presence. The account features inspiring Google Fonts and engaging interviews with designers, exploring their perspectives on the internet and design. This content is designed to offer a deeper understanding of the design philosophy and innovation within one of the world's leading technology companies.
Dropbox Design, through its Instagram handle @dropboxdesign, embodies the company's philosophy that joy drives the best ideas. The account is a source of cheerful inspiration, offering advice on cross-cultural design and reflections on the creative process versus practice. It showcases how Dropbox integrates its core values into its design work, encouraging followers to think beyond conventional boundaries.
Finally, Spotify Design's Instagram account, @spotify.design, is a valuable resource for music enthusiasts and aspiring designers. The team curates various playlists and features a segment called "In The Spotlight," which highlights the daily routines and inspirations of different designers. The account also serves as a recruitment tool, regularly posting new job opportunities and providing insights into Spotify's hiring process, all while maintaining an aesthetically pleasing visual presence that mirrors the brand's user interface.
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