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Invite Elements of Nature Into Your Home With Armadillo’s New Rugs

Armadillo, a brand renowned for its commitment to natural materials and handcrafted construction, has introduced two new rugs, Panama and Mesa, which highlight the aesthetic and functional properties of jute. The article discusses how rugs serve as an effective means of transforming interior spaces, offering elegance through layered textures, enhancing comfort underfoot, and updating flooring without replacement. Co-founders Jodie Fried and Sally Pottharst emphasize the brand's philosophy, which integrates design, artistry, sustainability, and social change, underscoring the use of natural fibers like jute, wool, linen, and silk for their sustainable, practical, and inherently beautiful qualities. Pottharst notes that natural fibers offer subtle, unique variations and a rich, tactile feel that synthetic materials cannot replicate, making them a pleasure to live with. The article highlights jute's historical significance in rug crafting, valued for its rustic texture, durability, and sustainability. Jute is also naturally renewable, resistant to dust mites, and possesses antimicrobial properties. The new Panama and Mesa rugs are presented as a continuation of Armadillo's efforts to reimagine traditional craft techniques for contemporary living, effectively bringing natural elements into the home. The Panama rug draws inspiration from Panamanian landscapes, with the Papyrus colorway reflecting the natural beauty of deserted beaches through white wool combined with golden jute, and the Kale colorway evoking the lush tropical vegetation of the Chagres rainforests with its deep, mottled texture. The Panama rug's organic texture and subtle color variations are achieved using the traditional soumak weaving method, a tapestry-like technique that creates a rich textural floor covering by interweaving raw, plaited jute fiber with virgin wool. This blend not only adds a refined natural touch but also enhances softness, balancing the raw jute. The Mesa rug also employs the soumak technique but utilizes a more unusual one-sided method, resulting in an even more textural finish. Its name reflects the gorgeously irregular surface reminiscent of rocky landscapes and wind-rippled sand. This thick weave is noted for its beauty and exceptional durability, making it suitable for high-traffic areas. Armadillo's dedication to sustainability extends beyond material selection to ethical production. In April 2021, the company became the first Australian rug brand to achieve B Corp certification, acknowledging its comprehensive environmental and social practices. A portion of the company's net profits, 10%, is directed to the Armadillo Foundation, a non-profit organization focused on improving the lives of underprivileged communities globally. Fried encourages consumers to adopt an inquisitive mindset when shopping, prioritizing quality, longevity, and sustainability, benefiting both their homes and the wider world. #ArmadilloRugs #JuteRugs #NaturalFibers #SustainableDesign #HomeDecor #HandcraftedRugs #SoumakWeaving #InteriorDesign #BCorpCertification #ArmadilloRugs #JuteRugs #NaturalFibers #SustainableDesign #HomeDecor #HandcraftedRugs #SoumakWeaving #InteriorDesign #BCorpCertification
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