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Tailored Home Tempts Home Design Lovers in Greenville
Tailored Home, an upscale design center, has opened its second location in Greenville, Delaware, taking over the space previously occupied by The Enchanted Owl at Two Greenville Crossing. The new store builds upon the legacy of its predecessor, which operated for over half a century, selling fine china and other home accoutrements. Starr Osborne, the founder of Tailored Home, identified a strong market in Chateau Country for her design services and retail offerings, drawing parallels between Greenville's sophisticated clientele and that of her successful first location in Chestnut Hill, Philadelphia.
Osborne’s business portfolio also includes Philadelphia’s first home-staging firm and a white-glove relocation service. Her decision to expand into Greenville was prompted by the retirement of The Enchanted Owl's owner, Louise Hoffman, creating an opportunity to fill a void in the local luxury retail landscape. The Greenville store offers access to design services through its Chestnut Hill counterpart, ensuring a comprehensive approach to home aesthetics for its patrons.
The store continues to embrace tradition by offering a bridal registry that combines personalized consultation with a digital platform. Despite a general shift towards more casual entertaining since The Enchanted Owl first opened in 1971, Tailored Home observes a continued demand for traditional fine goods. Osborne, an interior designer by profession, emphasizes the importance of setting a beautiful table for any occasion, aiming to create a welcoming atmosphere for guests and encouraging the regular use of quality items.
Among the legacy brands carried by Tailored Home are Herend, a porcelain manufacturer favored by royalty such as Queen Victoria and Princess Diana, as well as Simon Pearce and Mottahedeh, all of which were previously staples at The Enchanted Owl. In an expansion of its product range, Tailored Home has also introduced bed and bath products, featuring luxury brands like Abyss & Habidecor, John Robshaw, Matouk, Pigeon and Poodle, and Sferra. This diversification reflects an effort to cater to a broader spectrum of home design needs while maintaining an emphasis on high-quality and luxurious goods.
Starr Osborne, who holds a bachelor’s degree in art history from Yale University and was a fellow at Historic Deerfield, views her current work as a continuation of curating homes. Her philosophy centers on the belief that homes should be both aesthetically pleasing and comfortable, serving as a cherished space for individuals to live and grow. The new Greenville location aims to provide residents with a destination for sophisticated home furnishings and design expertise.
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