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Why Interior Designers are Raving About This Scandinavian Brand
Nordic Knots, a Swedish brand established in 2016 by Fabian Berglund, his wife Liza Laserow, and his brother Felix, has quickly become a focal point in the interior design community, celebrated for its meticulously designed rugs and soft furnishings. The brand's flagship store in Stockholm exemplifies Scandinavian aesthetic with clean lines, uncluttered spaces, and a minimalist touch, creating an inviting ambiance that embodies the concept of 'hygge.' The store's interior design, influenced by iconic figures like Arne Jacobsen, Alvar Aalto, and Hans J. Wegner, features a grand marble staircase leading to a central New Zealand wool rug by Giancarlo Valle, which contrasts its rich, bold red tones and intricate pattern against the cool marble. Artisanal curtains further enhance the space, adding softness and a warm glow.
The founders leveraged their backgrounds in interior design, advertising, and antiques to create a brand that specializes in handcrafted rugs with a Nordic aesthetic. All products are designed in Stockholm and hand-crafted by skilled weavers in India. Nordic Knots also partners with GoodWeave™ to ensure ethical production practices, specifically to avoid child labor. This commitment to design, craftsmanship, and ethics has allowed the brand to grow from a modest startup into a trusted name among home decorators and interior designers.
Nordic Knots offers a diverse collection of rugs and soft furnishings, each reflecting a blend of Scandinavian design principles and artisanal craftsmanship. The Bouclé – Black/White rug, handwoven from New Zealand wool, offers a minimalist patterned palette with a soft texture and natural color variations, handcrafted by adult artisans in Bhadohi, India. The River – Pale Sand rug features a luxurious shaggy texture, hand-knotted from New Zealand wool, with creamy shades and dark woven canvas currents, inspired by the natural elegance of Sweden's Dalarna region rivers. Its generous pile height provides a lavish underfoot experience.
The Norr Mälarstrand 01 rug, designed by Swedish architect Andreas Martin Löf, pays homage to Stockholm's iconic shoreline buildings with its plush cut-pile from New Zealand wool, offering both softness and durability. For outdoor spaces, the Acre – 01 rug is a handwoven flatweave crafted from abaca, designed for durability and intended as a statement piece for outdoor living. The Boho – Gray Mix rug draws inspiration from Stockholm's limestone staircases and bohemian textures, made from undyed European wool with a contemporary geometric pattern.
The Rain – Beige rug is characterized by its minimalist aesthetic and linear forms, suitable for various interior styles as either a subtle accent or a grounding element. This thin, handwoven flatweave rug is durable despite its slim profile. The Big Buds – Red rug, designed by Giancarlo Valle, combines patterns from Valle's Latin American family home with Nordic folklore art, featuring a distinctive cut-out corner that makes it a vibrant focal point. Finally, Nordic Knots also offers curtains like the Nordic Shade in Perfect White, Soft Gray, and Pale Sand, made from pure Australian wool. These curtains are praised by designers for their smooth, soft texture, light-filtering capabilities, and versatility, complementing various decors and providing a modern frame to any room. The brand's emphasis on simple, beautiful, and functional design solidifies its appeal to both homeowners and interior designers.
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