
Velvet: A decor favorite now that never went away
Velvet, a material historically associated with nobility and luxury, has re-emerged as a significant trend in both fashion and home décor. While some might consider it a fleeting trend, experts in interior design suggest that velvet has consistently maintained its relevance as a classic fabric. Its presence on recent fashion runways, as highlighted by publications like Women's Wear Daily and Harper's Bazaar, where designers such as Armani, Louis Vuitton, Ralph Lauren, and Gucci featured velvet in their collections, underscores its renewed popularity. This fashion resurgence has naturally influenced interior design, a field often drawing inspiration from fashion trends.
Interior designers, such as Cincinnati-based Amy Youngblood, view fashion trends as a driving force for interior design, offering creative avenues for exploration and self-expression. John McClain, an interior designer from Orlando, Florida, and author of "The Designer Within," considers velvet a staple in his upholstery choices. He points out its excellent sound abatement properties, noting its use in a home theater wall installation for a client, and its preference as a seating cover. McClain emphasizes velvet's ability to offer deep color and a luxurious feel, making it suitable for formal settings. He also highlights the practicality of commercial-grade synthetic velvet, which provides a similar soft texture and sophisticated appearance to natural cotton velvet but with enhanced resilience, making it a viable option for everyday use.
Jessica Dodell-Feder, executive editor at HGTV Magazine, concurs that velvet has always been a classic fabric, valued for its texture and depth without relying on patterns. She, along with her home and style directors, believes it never truly disappeared from design. Dodell-Feder recommends performance velvet for families, especially those with pets, due to its ease of care and comparable plushness to real velvet. Jillian Hayward Schaible, a designer in Milton, Massachusetts, also advises clients to opt for performance velvet for furniture if they need a pet-friendly or family-friendly option. She notes that velvet adds depth and sheen to various pieces, from furniture to accents.
Velvet is typically made from natural fibers like silk, cotton, linen, or wool, though less expensive versions often incorporate synthetic blends. Performance velvet, in particular, is made from polyester, offering durability and easier maintenance. The design community has even coined terms like "Plazacore" by Domino magazine, referring to a style that includes velvet throws, alongside crystal and polished metallics, to evoke a glamorous, old-world aesthetic. In terms of color, McClain suggests light neutrals, even for households with children, but also advocates for colorful velvet pieces to create a bold statement. New York City designer Gideon Mendelson frequently incorporates velvet into sofas, chairs, headboards, and walls, favoring soft grays and camels, as well as deeper shades like teal, chocolate brown, and burgundy.
HGTV's deputy home director, Lora Yoon Huh, observes a trend toward warm, sunset-inspired colors for velvet, such as ochre and orange, while also noting the appeal of pale pink velvet pillows in recent magazine shoots. She explains that velvet's unique ability to catch light gives any color a beautiful dimension. Designer Nicole Fisher utilized champagne-hued crushed velvet for a bed in a New York City home to achieve a sophisticated yet comforting ambiance. She also used vibrantly patterned velvet ottomans in a TV room to complement sapphire-blue walls, demonstrating the material's versatility in creating a cozy atmosphere. Retailers like Anthropologie, Arhaus, Article, and Lulu and Georgia offer a range of velvet furniture, while Aerin provides velvet trays and picture frames. Thuma features a washable velvet headboard cover, and Parachute offers washed cotton velvet bedding in various hues. For a more innovative application, Artaic has developed mosaic tiles that mimic the look of crushed velvet, available in emerald and cabernet.
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