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Wutopia Lab Creates a Whimsical Bookstore in Yancheng, China
Wutopia Lab, led by founder and principal Ting Yu, has designed a parent-child branch of Duoyun Bookstore in Yancheng, China. Despite initially hesitating to take on another bookstore project after completing the award-winning Taizhou outpost, Yu was swayed by Yancheng's historical significance, rich resources, rapid development, and its need for fresh, globally-aligned experiences. Yancheng, whose name translates to 'salt city,' boasts a two-millennia-long history rooted in natural river salt reserves and is home to over 8 million people. Yu recognized the city's potential as a canvas for his creative approach to experiential retail design.
The inspiration for the bookstore's whimsical theme stemmed from the work of Italian illustrator Cristina Làstrego, whose extensive collection of over 170 children's books, adapted into films and online media, deeply impressed Yu. He aimed to translate Làstrego's imaginative and moving scenes into a fairy-tale bookstore that could transport visitors, both young and old, to a place of childlike wonder. Duoyun Bookstore, which operates six branches across China, partnered with Jiangsu Spring Blossom Cultural and Creative Town Cultural Tourism Industry Development Co., the owner of the intellectual property rights for Làstrego's characters like Mirò the Cat and her animated films, 'The Creation' and 'The Circus.' While Mirò is well-known in Italy, the design sought to introduce the animation to Chinese customers through simplified, whimsical interpretations of Làstrego's meticulous details, focusing on playing with scale to evoke a sense of innocent delight.
The three-story bookstore, situated near a wetland park, features an exterior designed to evoke a fantastical maritime landscape, with yellow elements representing waves and a red structure resembling a docked ship. Two enclosed balconies, adorned with lilac perforated-aluminum, are laser-cut with pared-down bird or cat shapes. The interior journey begins with an elongated tunnel of perforated red aluminum, leading into the skylight book tower—an octagonal space with a red spiral staircase ascending to a cupola-like nook. Both levels of the tower are lined with built-in shelves displaying adult books and Duoyun merchandise.
Adjacent to the tower is the double-height Cloud Terrace café, characterized by interlocking circular spaces and a brushed aluminum ceiling. Three distinct lighting systems—round ceiling lights with luminous film, concealed LED strips, and trough-embedded LEDs—contribute to an otherworldly ambiance. A second spiral staircase connects the café to the third floor, where a terrace is fronted by a perforated white balcony. On the opposite end of the café, the Oceania Drawing Library serves as a large open activity space for children, also hosting workshops and exhibitions. This area contains four smaller, stand-alone 'illustrated book houses,' each filled with children’s books and featuring unique laser-cut animal entries inspired by Làstrego’s 'The Creation.' These structures, each with different-colored perforated panels, offer uniformly white interiors with built-in benches, providing tranquil reading environments.
A terrace on the second floor is distinguished by a red aluminum tent, a nod to one depicted in 'The Circus,' with Wutopia Lab’s version incorporating a custom carousel inside. Duoyun Bookstore is recognized as a pioneer in China’s retail book market for its integration of sales with food and beverage, education, and exhibitions. To unify these diverse elements, Yu drew inspiration from the literary character Peter Pan, aiming to create a 'Neverland' where older customers could momentarily escape the stresses of adulthood and reconnect with a sense of purity.
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