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We asked paint brands what their most popular shades of 2024 were – these were the 13 favorites
The article delves into the most popular paint colors of 2024, as identified by prominent paint brands such as Sherwin-Williams, Benjamin Moore, Farrow & Ball, and Little Greene. Despite a broader trend toward bolder hues, neutral shades, particularly warm whites, dominated the list of top sellers. The analysis highlights that these popular colors cater to diverse design preferences, ranging from timeless and versatile to moody and dramatic.
Sherwin-Williams reported that its top-selling shades were all light neutrals. Pure White (SW 7005) emerged as a perennial favorite, characterized by its bright yet subtly warm quality that prevents it from appearing stark. According to Sue Wadden, Director of Color Marketing at Sherwin-Williams, its versatility makes it an ideal backdrop for any interior space. Agreeable Gray (SW 7029), a greige with warm beige undertones, also maintained its popularity, offering a light, airy, and cozy feel that seamlessly integrates with various home decor styles. Alabaster (SW 7008), another warm white, continued to be a designer's choice due to its balance of brightness and coziness, pairing effectively with dark accents to create a natural and moody ambiance.
Benjamin Moore's most popular colors for 2024 were also variations of white. Helen Shaw, Director of Marketing (International) at Benjamin Moore, noted that White Dove (OC-17), Swiss Coffee (OC-45), Simply White (OC-117), and Chantilly Lace (OC-65) were the top four. White Dove, a classic creamy white, is frequently chosen for entryways and kitchens, serving as a reliable backdrop. Swiss Coffee, praised for its balanced warmth that avoids an overly yellow or dated appearance, is often recommended by interior designers. Simply White is described as an all-rounder, creating spacious and fresh environments, as exemplified in a relaxing bedroom by Knight Varga Interiors. Chantilly Lace, a crisp white with minimal warming undertones, is favored for its ability to provide an undisturbed backdrop that allows other design elements to shine, particularly in bathrooms.
In contrast to the neutral palette from Sherwin-Williams and Benjamin Moore, Farrow & Ball's most popular shades included bolder options. Hague Blue (No. 30), a deep blue with green undertones, proved popular for its ability to add drama and depth, especially in color-drenched small rooms, without being overly trendy. Railings (No. 31), an off-black with blue hints, demonstrated the appeal of dark, moody colors in creating dramatic yet inviting spaces, such as cozy bedrooms. Setting Plaster (No. 283), a flattering plaster pink, offered a neutral yet deep and subtly moody alternative to more overtly feminine pinks, maintaining its appeal across various rooms from kitchens to bedrooms.
Little Greene also reported a preference for richer and bolder room colors. Mochi (312), a natural plaster-like shade, added warmth and served as a versatile neutral base, capable of appearing both traditional and contemporary depending on the aesthetic. Garden (86), a vibrant green, was popular for its connection to nature, promoting a soothing atmosphere in living rooms, kitchens, and dining areas. Olive Colour (277), another green, was noted for its calming and positive quality, working well with earthy tones, paler shades, and richer colors like browns and cherry reds. These selections from Little Greene underscore a desire for colors that provide both comfort and character.
Overall, while classic light neutrals continued their dominance in 2024, there was also a notable embrace of moody and richer paint colors, reflecting diverse interior design preferences. These popular shades offer a comprehensive guide for homeowners seeking inspiration for their room color ideas in the upcoming year.
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