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The ad features Vicky Kaushal dealing with tiles that talk back, using humour and personification to highlight the everyday irritation caused by poor tile durability.

The ad features Vicky Kaushal dealing with tiles that talk back, using humour and personification to highlight the everyday irritation caused by poor tile durability.

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Birla White’s ‘Talking Tiles’ turns loose tiles into loud reminders of poor tile adhesion

Birla White’s ‘Talking Tiles’ turns loose tiles into loud reminders of poor tile adhesion