
Sherwin-Williams Just Named Its Loneliest Color of 2025—and Everyone Should Be Using It
Sherwin-Williams has announced Radiant Lilac SW 0074 as its "Loneliest Color" for 2025, a title given to the paint color with the fewest gallons sold in the preceding year. This initiative, which began last year, aims to highlight and celebrate overlooked hues that possess unique charm and potential. Radiant Lilac is described as a deep, inviting purple that blends traditional and modern aesthetics, coordinating well with diverse eclectic design styles such as mid-century modern, retro, Scandinavian, bohemian, and bold minimalism. Despite its aesthetic appeal, fewer than 1,000 gallons of Radiant Lilac were sold in 2024, in contrast to the millions of gallons of paint tinted annually by Sherwin-Williams.
Sue Wadden, Director of Color Marketing at Sherwin-Williams, emphasized that the "Loneliest Color" campaign seeks to encourage consumers to embrace bold and unexpected color choices, moving beyond conventional trends. The selection of Radiant Lilac reflects this philosophy, promoting unique and daring shades that might have been previously considered unconventional.
Integrating Radiant Lilac into home decor requires thoughtful consideration. Applying it throughout an entire room might be overwhelming, but pairing it with layered textures and neutral decor can create a balanced and sophisticated space that enhances the color's richness. Wadden suggests starting with smaller applications, such as highlighting architectural features, painting a statement furniture piece, or even refreshing kitchen cabinets. Intentional doses through accent walls, painted furniture, or decorative textiles like pillows, rugs, and curtains are also recommended for DIY projects.
To further champion overlooked potential, Sherwin-Williams has partnered with fashion designer Dapper Dan and WNBA rookie Paige Bueckers. Bueckers, a top draft pick for 2025, embodies the message of pursuing personal preferences over trends, reflecting the "quiet confidence" conveyed by Radiant Lilac. She recently wore a custom lilac tracksuit by Dapper Dan, symbolizing this partnership during her hometown debut tunnel walk. This collaboration aims to inspire individuals to find confidence through various forms of self-expression, including fashion, sports, and home aesthetics.
Consumers interested in exploring Radiant Lilac can order a complimentary color chip and peel-and-stick sample from tlc.sherwin.com. There is also an opportunity to win an all-expenses-paid trip to Dallas, including tickets to a professional women's basketball game. For those ready to incorporate the color, Radiant Lilac can be tinted at Sherwin-Williams stores nationwide or ordered online for in-store or curbside pickup. This campaign encourages homeowners to experiment with this rich, vibrant purple and give it the recognition it deserves in interior design.
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