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Backdrop + Coming Soon Reveal Bold Color of the Year
Backdrop, a direct-to-consumer paint company, has partnered with New York-based retailer Coming Soon to launch their own 'COLOR OF THE YEAR' paint. This initiative humorously critiques the traditional yearly color announcements made by industry giants like Pantone, which often influence trends in home and fashion. Backdrop and Coming Soon's collaboration emphasizes self-expression and the personal nature of color choice over prescribed trends.
The newly revealed 'COLOR OF THE YEAR' is a vibrant, playful yellow-orange hue designed to inject freshness and happiness into any living space. Backdrop's co-founder, Natalie Ebel, states that paint offers the most accessible and impactful way to transform a space, advocating for individual preference rather than trend-driven decisions. This sentiment underpins the brand's philosophy, promoting a more personal approach to home decor.
Fabiana Faria, co-founder of Coming Soon, highlights the collaborative spirit, noting that Backdrop encourages creative freedom in developing unique colors. She describes their 'COLOR OF THE YEAR' as a high/low mix, drawing inspiration from both high-end fashion, like Bottega Veneta rain boots, and everyday objects, such as rubber bands. This eclectic influence reflects a desire to celebrate the often-overlooked beauty in ordinary items and challenges conventional aesthetic norms.
The collaboration manifests in a custom, co-branded collectible paint can. The 'COLOR OF THE YEAR' paint is available for purchase at $45 for a half-gallon and $69 for a gallon through Backdrop's official website. This pricing strategy positions the product as an accessible option for consumers looking to incorporate a bold new color into their homes.
Beyond paint, the article suggests various home furnishings and decor items that align with the yellow-orange theme, encouraging readers to integrate this bold color in multiple ways. Examples include an Orange Eyes Pouf by Aelfie, an AJ Table Lamp by Louis Poulsen, a Trillium Woodblock Print by Block Shop, a Don't Leave Me Side Table by HAY, an Eames Lounge Chair by Herman Miller, and a Restore Basket by Muuto. These curated selections demonstrate how the 'COLOR OF THE YEAR' can be extended beyond wall paint to other elements of interior design, creating a cohesive and vibrant aesthetic. The article concludes by inviting readers to embrace this lively color, whether through painting walls or incorporating complementary decor items.
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