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The Hottest Paint Color Nobody Saw Coming: How ‘Storms in Paris’ Is Taking Over Homes Everywhere

The article explores a surprising paint color trend, specifically the shade 'Storms in Paris' from Tonester Paints, which has unexpectedly become a bestseller despite broader industry predictions favoring light and neutral tones for 2022. While major paint brands largely heralded pale green as the color of the year, this darker, moodier shade has gained significant traction, especially after its founder, Tony Piloseno, highlighted its popularity on TikTok, leading to millions of likes and thousands of comments from users expressing interest in painting their bedrooms and living rooms with it. Piloseno notes that this single shade accounts for 50 percent of Tonester's sales, challenging the notion that interior design paint trends are solely dictated by light and neutral palettes. The genesis of 'Storms in Paris' is rooted in a historical context, drawing inspiration from Paris Green, a popular pigment in the early 19th century. This historical pigment, famously worn by Empress Eugenie of France, was created using copper and arsenic, which, while producing a vibrant and long-lasting color, also posed significant health risks due to its toxic components. Piloseno embarked on creating a modern, safe rendition of this color, experimenting with black, gold, green, and white to develop a jewel-toned green. He named it 'Storms in Paris' to honor its inspiration and evoke a sense of elegance and intrigue, believing the color would transform any space into a piece of art. The success of 'Storms in Paris' indicates a shift in homeowner preferences away from safe, bland interiors towards more personal and expressive color choices. This trend aligns with other rising aesthetic movements, such as the 'dark academia' aesthetic on TikTok and an increased interest in 'seductive bedroom ideas' on Pinterest. The article also notes that this rich green pairs well with other personality-driven color trends like coral-y pinks and golden yellows. Another paint company, Backdrop, has also observed a similar surge in demand for saturated blues and greens, with sales of their dark greenish-blue shade, 'Saturday on Sunday,' rising significantly during the early pandemic months. Piloseno suggests that the unique quality of 'Storms in Paris' and its ability to visually and mentally impact a space are key reasons for its widespread appeal. He posits that homeowners are increasingly looking to move beyond neutral palettes and incorporate colors that truly reflect their individuality and personal style. This trend highlights a desire among consumers to make their homes a unique expression of themselves, creating spaces that feel cocooning, comforting, and imbued with personality, rather than adhering to generalized industry trends for light and neutral tones. #PaintColorTrends #InteriorDesign #HomeDecor #StormsInParis #TonesterPaints #DarkAcademia #ColorPsychology #HomeownerPreferences #VibrantColors #PaintColorTrends #InteriorDesign #HomeDecor #StormsInParis #TonesterPaints #DarkAcademia #ColorPsychology #HomeownerPreferences #VibrantColors
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