Custhom launches digitally embroidered wallpaper

London-based studio Custhom, founded by RCA graduates Nathan Philpott and Jemma Ooi, has introduced a new collection of digitally embroidered wallpapers that blend traditional embroidery patterns with contemporary digital stitching technology. The studio collaborated with skilled embroiderers in the North of England to adapt their techniques for use with paper, enabling the creation of large-scale designs that introduce both pattern and texture to walls. This innovative approach translates traditional embroidery styles using modern tools and digital techniques, imbuing organic designs with a clean, graphic quality. The collection features two distinct patterns: Berye and Aves. The Berye pattern, whose name is derived from the Middle English word for ‘berry’, draws inspiration from English historical patterns. It is produced by screen printing a base design by hand, which is then meticulously overlaid with digitally embroidered patterns. These embroidered elements are designed to mimic Crewel, a 17th-century embroidery technique, resulting in a multi-layered design featuring branches, leaves, and berries. The Berye design is characterized by flint grey and peach thread on a light grey background, creating a sophisticated and textured visual. The Aves pattern references traditional Mexican Otomi fabrics. This design showcases a variety of creatures, such as birds, stitched in either navy or soft grey threads onto either cream or dark charcoal paper backgrounds. The designers behind Custhom were particularly drawn to the narrative quality of Otomi designs, which traditionally utilize stitch and illustration to convey stories and cultural folklore. The research for these designs was conducted at the British Library, where the studio explored various traditional textiles and embroidery techniques. Custhom emphasized the rigorous development process involved in perfecting their technique, which required significant adaptation of textile craftsmen’s methods to suit paper as a medium. This careful development ensures that the wallpaper can withstand the perforation from embroidery needles without tearing, a crucial aspect given the delicate nature of paper. The wallpapers are manufactured using high-quality, FSC-certified non-woven paper, underscoring the studio’s commitment to sustainable materials. The Berye pattern has recently been launched to the public, while the Aves pattern made its debut earlier in the year at the Maison & Objet fair in Paris, a significant international event for interior design and home decor. Both patterns are produced in the UK, adhering to local manufacturing standards, and each roll measures 55 centimeters by one meter. This collection represents a fusion of historical craftsmanship and modern technology, offering a unique decorative option that adds depth, texture, and a narrative dimension to interior spaces. #Wallpaper #EmbroideredWallpaper #Custhom #DigitalEmbroidery #InteriorDesign #Homeware #DecorativeArts #TextileInnovation #Wallpaper #EmbroideredWallpaper #Custhom #DigitalEmbroidery #InteriorDesign #Homeware #DecorativeArts #TextileInnovation

139 months ago

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