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According To Yelp, Wallpaper Is Back
Yelp has recently announced a collaboration with home decor brand Chasing Paper, introducing a new line of wallpaper prints that celebrate small businesses across the United States. This partnership aims to highlight and support local enterprises through a unique design initiative.
The wallpaper collection features three distinct prints, each showcasing iconic small businesses from New York City, San Francisco, and Austin. These designs are based on detailed sketches created by New York City-based graphic designer and illustrator Amanda Giuffre. The collaboration emphasizes community support, with all of Yelp's contributions and a portion of Chasing Paper’s sales proceeds directly benefiting local and small businesses.
In an additional effort to bolster small businesses, Yelp will also cover the wallpaper installation expenses for the first 30 customers who purchase panels of the limited-edition traditional wallpaper print and utilize Yelp’s 'Request a Quote' feature to find a home service professional for installation. This initiative not only promotes the new wallpaper line but also encourages engagement with local service providers.
Each of the three designs is available in a choice of three color palettes: classic black and white, vibrant red and white, and subtle grey and blue. The selection of businesses to be featured in the wallpaper designs was based on their positive reviews on Yelp and their agreement to participate in the campaign, ensuring that well-regarded local establishments are represented.
Among the New York City businesses included are Amy Ruth’s, Ruby’s, and Freeman’s, while San Francisco is represented by establishments such as Shizen, Marufuku Ramen, and Green Apple Books. These businesses were chosen for their popularity and positive community feedback.
The article suggests that the curated list of businesses embedded within these wallpaper designs can serve a dual purpose: not only as decorative elements for home interiors but also as a practical guide for those looking to explore local culinary and cultural spots. This aspect extends the utility of the wallpaper beyond mere decoration, making it a functional piece that reflects and promotes local culture.
The collaboration between Yelp and Chasing Paper marks a convergence of technology, design, and community support, offering a creative way to appreciate and contribute to the vitality of small businesses.
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