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Interior designer Kelly Wearstler reveals how she creates her SoCal beach house vibe

Kelly Wearstler, an American designer and founder of her eponymous firm established in 1995, is renowned for her bold, maximalist, and experiential residential, hospitality, commercial, and retail environments, along with extensive lifestyle product collections. She is recognized as a leading authority in the design industry, particularly for her distinctive SoCal beach house aesthetic. Her creative process is deeply influenced by her surroundings, whether it's the landscape, culture, or history of a place, with California serving as a constant source of inspiration. Wearstler integrates natural elements like wildflowers, branches, and leaves into her interior projects, reflecting the inherent Californian, west-coast aesthetic characterized by easy elegance and effortless luxury. Wearstler emphasizes the importance of drawing inspiration from diverse sources, including antique shops and flea markets worldwide, believing that a broader range of influences enriches her work. She highlights her Malibu home as a prime example of her design philosophy, a special family retreat located directly on the beach. This home creates an intimate connection with nature, particularly during high tide when waves crash beneath the structure. A notable feature is an 18-foot Ficus tree, craned into the house and growing towards an operable skylight, which provides natural light and ventilation. The master bathroom's wave-patterned marble walls further reinforce the connection to the ocean, bringing the outdoors in. Her design for the Broad Beach project in Malibu also exemplifies this approach, utilizing a similar color palette and materiality to ensure a seamless transition between interior and exterior spaces. She sources items from local designers and stores in Los Angeles, such as JF Chen and Base 10, and opts for rich, earthy, and rustic colors for furniture, set against a sandy-hued backdrop. Large windows are strategically employed to maximize natural light and enhance the visual connection with the sea. When designing a summer vacation home, Wearstler focuses on integrating the outdoors with the indoors, achieving an effortless flow between spaces. She recommends expansive floor-to-ceiling windows to allow natural light to permeate the interior, fostering a continuous connection with the environment. Her preference for sun-bleached color palettes fills spaces with warmth, echoing the natural hues of the beach. She frequently incorporates natural materials like wood and marble to strengthen the link to nature while imbuing the home with a sense of effortless luxury. In her redesign of a four-level South California coastal escape at Seal Beach, marine references are woven throughout the design to ground the home in its environment. Deep wood paneling evokes the interior of a classic sailing yacht, while vintage 1960s Italian mohair chairs symbolize birds on the sand. The color palette, featuring natural, warm, and sandy tones of shell pink, soft yellow, and rust, further reinforces these oceanic ties. For those aiming to recreate a beach house aesthetic, Wearstler advises incorporating shapes, textures, and objects found in such environments. This includes using curvaceous forms reminiscent of waves, evident in marble grains or rounded furniture, and adopting a warm, earthy color palette with shades like beige, terracotta, or rustic browns. Integrating raw materials, especially raw stone and wood, is crucial for creating an emotional bond between the home and nature. Wearstler also suggests using paint to instantly evoke a warmer climate and summery feel. Her California Collection for Farrow & Ball is directly inspired by the natural beauty of the Californian landscape. For instance, Faded Terracotta is derived from Southern California's rooftops, offering a warm and welcoming tone, while Citrona captures the yellow of lemon trees. This collection underscores the influence of the outdoors on indoor living, which is fundamental to vacation home design. Terracotta is praised for its inherent softness, warmth, and welcoming tones, akin to morning sunlight, while beige, with its warm, yellow undertones, serves as an excellent backdrop. By introducing natural materials with similar tonal properties, such as brass or copper metal fixtures over stainless steel, or rich wood paneling, an interplay between color and materiality can be created, amplifying warm-toned light. Wearstler's future plans include a curatorial Gallery platform, new lighting and furniture designs, and a book project with Rizzoli. #KellyWearstler #InteriorDesign #SoCalBeachHouse #MaximalistDesign #NaturalMaterials #CoastalLiving #ColorPalette #FarrowAndBall #LuxuryInteriors #KellyWearstler #InteriorDesign #SoCalBeachHouse #MaximalistDesign #NaturalMaterials #CoastalLiving #ColorPalette #FarrowAndBall #LuxuryInteriors
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