
Patricia Altschul Talks HSN, Interior Design And Southern Charm
Patricia Altschul, the matriarch of the reality show “Southern Charm,” known for her glamorous style and historic mansion, has launched a traditional-style home décor line with HSN. The collection, which debuted in October 2020, features pieces inspired by her grand home and lifestyle, aiming to offer everyday luxury at an affordable price point. Items include a Venetian-Style Mirror, a Herringbone Tassel Throw, and cheerful flower print sheets, designed to evoke the appearance of high-end antique shop finds.
Altschul emphasizes that the collaboration with HSN was initiated because the network sought an ambassador who could deliver upscale yet affordable products. Her role involves translating expensive, high-society interior design elements into accessible items using modern technology and materials, making luxury available to a broader audience. She notes that even her affluent friends, who typically employ decorators and own multiple homes, are enthusiastic buyers of her HSN collection, often mistaking the pieces for original, high-end decor.
Among her favorite items, Altschul highlights the 300 thread count, sateen, 100 percent cotton sheets, explaining that this specific thread count offers breathability and lightness, contrary to the common misconception that higher thread counts are always superior. She also expresses fondness for the flameless candles in her line, noting their detailed, hand-carved designs and unique availability through HSN. Another personal favorite is the Venetian Mirror, a modern adaptation of an expensive antique she purchased in Paris. She praises HSN's artisans for their ability to replicate the intricate detailing and incising, creating a more durable version that, in her opinion, surpasses the original's design.
Regarding interior decorating tips, Altschul advises starting with the walls and proceeding gradually, emphasizing that a well-designed room often takes years to perfect. She stresses the importance of scale and proportion, an element frequently overlooked by those without a trained eye. She suggests avoiding a monochromatic, uniform look, which can make a space resemble a hotel lobby. Altschul believes that the recent trend toward traditional style, moving away from the past preference for minimalist, grey, and white interiors, reflects a desire for comfort and warmth, especially after recent global events. She advocates for incorporating pieces that evoke comfort, citing her own custom-made, down-filled chairs by Mario Buatta, whom she considers the greatest decorator of the last two centuries. She also suggests adding a touch of 'gilt' to every room, along with painted furniture, mirrors, plants, flowers, and Arabian rugs, allowing for an eclectic yet cohesive aesthetic.
Addressing rumors of a rivalry with fellow Southern Charm cast member and HSN collaborator Craig Conover, who also sells pillows, Altschul dismisses the idea of competition. She clarifies that their products are distinctly different, with her pillows being more casual. She mentions a previous collaboration with Conover on a custom caftan featuring pets and recounts a recent social gathering where she taught Conover and Austen Kroll how to properly eat caviar, emphasizing the use of mother-of-pearl spoons over silver to preserve the caviar's taste. This anecdote further illustrates her philosophy of refined living and dispels any notion of animosity, attributing such narratives to reality television's tendency for drama.
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