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Jacob Wener Uses Steel, Wood, Leather and More to Create One-of-a-Kind Furniture
This article profiles Jacob Wener, founder of Modern Industry, a custom furniture design company. Wener, who has been in the industry since 2006, moved to Sarasota in July 2022 from Chicago, seeking a warmer climate and a new environment to influence his work. His background includes a childhood interest in woodworking, inspired by his grandfather, and an architectural education that he found applicable to furniture design, particularly in understanding space, human interaction with environments, and the subtle impact of design elements like finish and texture on mood.
Wener's style has evolved since his move to Sarasota. While his Chicago work was characterized by an industrial vibe, his current designs lean towards a nature-inspired contemporary aesthetic, incorporating lighter, sun-kissed looks that resonate with the Florida Gulf environment. He frequently combines wood and metal but also enjoys working with leather and stone. White oak and bleached walnut are among his current preferred wood types, reflecting the natural, washed-out tones found in local surroundings like shells and sand.
He operates a 2,200-square-foot workshop in north Sarasota, which serves as a functional workspace rather than a showroom, and is open for appointments to interested clients. Wener discusses current trends in furniture design, noting a shift away from "live-edge" and "river tables" that were popular in the early 2010s. Instead, he observes a move towards softer, more abstract interpretations of nature, subtle integration of natural elements, and a rise in mixing materials such as fabric-wrapped table legs or stone integrated into table bases. Asymmetry within balance and the use of tambour (fluting and half-round shapes) for bases, headboards, and wall paneling are also noted trends.
Popular custom pieces include dining tables, which range from $5,000 to $10,000 for home use, potentially reaching six figures for large corporate conference tables. Coffee tables start around $1,500, and chairs are priced between $450 and $500 each, depending on materials. The typical build time for custom pieces is 12 to 16 weeks. Other frequently built items include sideboards and wall-mounted TV cabinets, with the pandemic driving demand for desks, bar carts, and home theater furniture.
Regarding mass-produced furniture, Wener acknowledges their purpose but highlights the predictability of such items. He advocates for an interior design approach that blends investment pieces, vintage finds, and accessible items to create a personalized space. His own home reflects this philosophy, featuring his custom creations alongside items from big box stores. He emphasizes that custom furniture allows clients to realize their specific visions, even minor modifications like adding drawers to an existing design concept.
His clientele often comes through interior designers and architects, with his aesthetic appealing to a younger demographic. In Sarasota, he works with many vacation home owners. These clients seek not just luxury but a unique story and a reflection of their personal input. Wener addresses the common misconception about the cost of custom furniture, stating that it can be comparable to higher-end mass-produced items from stores like Restoration Hardware, making it accessible beyond an exclusive elite.
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