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Sketch is 20: a design history of London’s ultimate entertaining destination
Sketch, the renowned London restaurant, bar, and art destination, celebrates its 20th anniversary, marking two decades of imaginative interior design and artistic collaborations. Founded in 2002 by entrepreneur Mourad Mazouz, Sketch is celebrated for its continuously evolving and impactful design concepts. The establishment occupies a historic 1779 building designed by James Wyatt, which has housed various significant institutions, including the Royal Institute of British Architects and a headquarters for the suffragette movement, and even served as Christian Dior's London atelier.
Mazouz's vision for Sketch was not defined by a fixed mission but rather by a desire for experimentation, blending contemporary art, video, culinary experiences, music, and drinks. Each space within Sketch is characterized by its distinct personality, continuously transformed through collaborations with leading designers and artists. Mazouz emphasizes that every designer and artist has contributed significantly to Sketch's identity, highlighting the latest projects as the most impactful. This approach has led to a dynamic environment where each reflection and design initiative becomes an exciting collaborative process.
The Gallery at Sketch has undergone several transformations, initially conceived as a 'Big White Cube' by Noé Duchaufour-Lawrance and Mazouz. This early iteration featured 12 screens displaying avant-garde shorts, functioning as an art gallery by day and a dining space by night. In 2005, Mazouz sought to introduce warmth, commissioning artists for decorative screens. For its tenth anniversary in 2012, artist Martin Creed reimagined the Gallery with bold graphics and an eclectic mix of art and furniture. The most iconic transformation came with India Mahdavi's Millennium pink interiors, in collaboration with artist David Shrigley, which garnered global media attention and remain a memorable feature. In March 2022, Mahdavi revisited her design, collaborating with Yinka Shonibare, who contributed 15 site-specific textile works celebrating African culture, complemented by Mahdavi's copper de Gournay wallpaper and yellow banquette seating.
Beyond the Gallery, Sketch's distinctive pod loos, accessed through the East Bar, have become legendary. Conceived by Mazouz and Duchaufour-Lawrance in 2002, these innovative bathroom designs have remained unchanged, becoming a hallmark of Sketch's interior. The East Bar itself was enhanced by inflatable-furniture designer Hans-Walter Müller. The Glade, originally the West Bar, began as a black and white space by Mazouz and Duchaufour-Lawrance, gradually evolving into an urban forest. Early changes included the integration of scarlet color gradients inspired by Chris Levine’s Laserpods. By 2010, a monumental 6-meter-long tree-branch chandelier by Vincent Dubourg was installed. In 2012, Carolyn Quartermaine and Didier Mahieu transformed it into a charming woodland with grass-like carpets and tree-themed wall coverings, making it a popular spot for afternoon tea. The space achieved its complete forest-like transformation by 2017 with the addition of vibrant colors.
The Parlour, a street-facing space with high ceilings and neoclassical influences, was initially designed by Mazouz in 2002, drawing inspiration from the Parisian tea room Angelina. Jurgen Bey later re-envisioned it as a French hunting lodge-inspired interior, utilizing re-upholstered flea-market chairs. In 2017, Mazouz, with Andres Ros Soto, again transformed The Parlour into an exuberant space characterized by a clash of prints and a colorful neon light installation. The Lecture Room and Library, curated by Gabhan O’Keeffe, has largely maintained its original design since 2002. Overall, Sketch exemplifies a living canvas of continuous design innovation and artistic collaboration, solidifying its status as London's ultimate entertaining destination.
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