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Riding the Wave with Art by Jenna Lynn
During the pandemic, Jenna Derrenbacker, a junior at the University of Central Florida, returned to Stuart and began exploring various art mediums. Her artistic journey took an unexpected turn when she decided to create a Father's Day gift for her dad using resin, a medium she discovered online. This initial experiment sparked her interest, and she continued to work with resin, finding a passion for it. Her friends soon started requesting custom pieces, which led her to establish her online business, Art by Jenna Lynn, initially known as Arts ’N Crafts by Jen.
Art by Jenna Lynn specializes in resin-made wall and table decor, jewelry dishes, serving boards, and trays. Derrenbacker’s creations often feature ocean waves, sunsets, and galaxies, reflecting her inspiration. Within two years, her business grew significantly, becoming her full-time occupation. A major factor in her success has been her strategic use of TikTok, where several of her art creation videos have gone viral, expanding her reach and attracting a global customer base.
Beyond general decor, Derrenbacker has also developed a niche in creating memorial pieces. She incorporates the cremated remains of clients' loved ones into ocean-themed resin artwork. This unique offering has garnered substantial attention, including a TikTok video that amassed millions of views. As a result, she now has a waiting list for these custom memorial pieces, which account for approximately half of her total revenue. This dual focus allows her to cater to two distinct client groups: those seeking everyday artwork for their homes and those looking for personalized memorial tributes.
Derrenbacker, at 23 years old, has successfully transformed a pandemic-era hobby into a thriving art enterprise. Her story highlights the potential for creative outlets to evolve into successful businesses, especially when combined with effective use of social media. The unique aspect of her memorial artwork further distinguishes her in the art market, providing a deeply personal and meaningful product to her clients.
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