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Pottery Barn Just Launched Brandon Maxwell’s First-Ever Home Collection, and It’s All About Toile
Brandon Maxwell, a designer renowned for his glamorous, modern Americana aesthetic in womenswear, has expanded his design sensibilities into home decor through a new collaboration with Pottery Barn. This marks Maxwell's first foray into the home space, coinciding with the tenth anniversary of his runway collection. The collection heavily features toile, a decorative pattern that holds personal significance for Maxwell, drawing inspiration from his Texas upbringing. Toile, characterized by repeated pastoral scenes typically in blue on a white background, originated in Ireland, gained popularity in 18th-century France, and later in Colonial America, experiencing a significant resurgence in the 19th century and again in contemporary home design.
The Pottery Barn x Brandon Maxwell collection encompasses a wide range of home goods, including tableware such as plates, runners, and candle holders, alongside bedding sets, pet beds, bathrobes, and shower curtains. The pieces are presented in a timeless color palette of navy, white, and green, accented with leather, silver, and velvet, reflecting Maxwell's refined aesthetic. Maxwell expressed his passion for interiors, stating that each item in the collection reflects personal aspects of his life and memories shared with influential people, offering a glimpse into his creative expression beyond fashion.
Toile's current popularity in home decor is evident across various platforms, including TikTok, where related hashtags accumulate thousands of posts and likes, showcasing its application in headboards, bed throws, wallpapers, and even kitchen cabinets. The fashion world has also contributed to toile's modern resurgence, with prominent designers like Dior and Stella McCartney incorporating the pattern into their collections. This widespread appeal underscores toile's timeless elegance and versatility.
The collection offers essential items for every area of the home. For dining, there are Groveland Toile Cereal Bowls and Groveland Toile Napkins, designed to elevate everyday meals and entertaining. Bedrooms can be adorned with top-quality toile-printed sheet sets, shams, duvet covers, and bolster pillows, providing both glamor and comfort. The collection also includes a Groveland Toile Decanter and a set of three Double Old Fashioned Glasses, featuring engravings that bring a natural element to evening entertaining. Additionally, the Groveland Toile 3-in-1 Pet Bed ensures that beloved pets can also enjoy Maxwell's luxurious aesthetic.
Key pieces from the collection include the Pottery Barn x Brandon Maxwell Groveland Toile Appetizer Plates (Mixed Set of 4) priced at $59.50, the Groveland Toile Upholstered Dining Chair at $699, the Groveland Toile Sheet Set at $189, the Groveland Toile Catchall at $24.50, the Groveland Toile Napkins (Set of 4) at $48, the Groveland Toile Robe at $149, the Groveland Toile 3-in-1 Pet Bed at $249, the Groveland Toile Decanter & Double Old Fashioned Glasses (Set of 3) at $120, and the Groveland Icon Wine Stoppers (Mixed Set of 4) at $99. These items collectively allow consumers to transform their living spaces with Maxwell's signature style, blending elevated Americana with the classic charm of toile.
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