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One of Backdrop’s Cofounders Dreams Up New Paint Colors From This IKEA Office Chair
The article offers an intimate look into the workspace and creative process of Natalie and Caleb Ebel, the co-founders of Backdrop, a company specializing in paint and wallpaper. The couple shares insights into their daily routines, the design philosophy behind their products, and the elements that fuel their creativity within their Los Angeles studio. Their workday typically begins after school drop-off for Natalie and around 9:30 AM for Caleb, who also manages early morning parenting duties. They both acknowledge that their work often extends beyond traditional hours, driven by their passion for what they do, but they strive to prioritize family time in the evenings.
When commuting to their studio, the Ebels drive, making it a point not to discuss work until they arrive to establish clear boundaries. They describe their studio space as colorful, creative, and fun, or eclectic, light, and open, emphasizing the importance of natural light for their color work. The large windows and generous proportions of their office are crucial for accurately assessing paint and wallpaper colors. A dedicated area for designing Backdrop’s wallpaper, filled with mood boards and samples, serves as a hub of creative energy, where original, handcrafted artwork is developed. Caleb highlights the necessity of video calls for their distributed team, ensuring seamless collaboration across different locations.
The walls of their studio are painted with Backdrop’s 'Cool Moon' shade, complemented by a full color wall of samples and numerous layers of paint. They explain their meticulous process for wallpaper design, which involves printing designs at scale to visualize their appearance in various interior settings. For creative inspiration, Natalie finds motivation in team collaboration and iterative questioning, while Caleb is inspired by music, travel, and specific beverages like Ghia’s Lime and Salt Spritz and Stumptown coffee. When faced with creative blocks, both Natalie and Caleb resort to taking long walks, emphasizing the benefits of stepping away from screens and clearing their minds.
Organization is maintained through traditional methods like writing things down and using a label maker for Natalie, and digital tools such as Asana, Slack, and Google for Caleb. They express strong preferences for their writing tools, with Natalie favoring Pilot’s Hi-Tec-C Gel Pen and Caleb preferring the Pilot G2 in black. For notebooks, Natalie opts for unlined and XXL Moleskine, while Caleb uses Blueline Hardbound Notebooks. Essential technology for their work includes a high-quality scanner and a large printer for testing wallpaper samples, as well as Slack for team communication.
Regarding their seating, Natalie prefers to move around and enjoys an All Modern chair in their lounge area, while Caleb recently upgraded to an IKEA office chair. To combat the afternoon slump, Natalie reaches for a Ghia Lime and Salt Spritz, and Caleb turns to afternoon coffee. Their ideal office snacks include nuts for Natalie and Filipino sweets brought in by their head of operations. The studio's preferred soundtrack is often jazz, and they have curated Spotify playlists for their paint colors, such as Backdrop’s Disco Nap and Silver Lake Dad playlists, further integrating their brand identity into their daily environment. The article concludes by listing several key products they can't work without, including a Phone Booth, a Sonos One SL Speaker, a Terra Kaffe TK-01 Espresso Machine, and Painter's Tape.
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