Meet Kelsey Ferrell

This article introduces Rashelle Campbell, a multidisciplinary designer and artist, who shares her journey from conceptualizing her rug tufting business during the pandemic to establishing a successful brand. The inspiration for her business originated from a personal search for unique, asymmetrical, colorful, and groovy rugs for her own home, which she found unavailable in the market. This led her to decide to create one herself, purchasing a tufting gun and beginning to design. After creating her first rug and sharing it online, she received significant positive feedback, leading to numerous custom rug requests within the first two months. Six months into her venture, she collaborated with her first retailer and launched her inaugural full rug collection, which sold out on the first day. This organic growth and demand prompted her to develop a website with an online store, solidifying her brand's professional presence and commitment. Rashelle Campbell identifies as Nehiyaw Iskwew (Cree) and is based in Amiskwaciy-wâskahikan, Edmonton, Alberta, Canada, residing on Treaty 6 territory. Her artistic philosophy centers on playfulness, embracing imperfections, and a vibrant use of colors. Before founding her brand, she gained experience as a publicist and freelance photographer, which she credits for enhancing her current skill set as a business owner and artist. Her brand, simply named "Rashelle," is conceived as a boundless creative space, unrestricted by conventional design rules or specific categories. Initially focusing on rugs for home interiors, her brand has expanded to include glassware, accessories, and clothing. She emphasizes that her creative work is not limited to a single medium, allowing her to continuously produce pieces that reflect her current interests and inspirations. The services she provides include custom rug orders, which she finds particularly fulfilling as it allows her to design and produce unique items tailored to clients' display preferences. She also releases small, distinct collections of rugs, accessories, and clothing. All items are either handmade by her or through collaboration, with a focus on limited production quantities to avoid overproduction. She differentiates herself by being among the pioneering tufters to establish a brand, offering unique designs that evoke youth, childhood nostalgia, and Y2K memories. Her work is characterized by the love and happiness infused into each piece, driven by a desire to spread joy and authentically represent herself as an Indigenous woman who enjoys creating "wacky fun things," rather than being primarily motivated by financial gain or exposure. Rashelle expresses pride in her resilience, particularly in facing attempts by others to copy her designs. She advocates for trusting the creative process and maintaining momentum, advising against overthinking, which can foster fear. Instead, she encourages artists to keep moving forward, reminding themselves of their core motivations to overcome challenges. She also discusses her strategy for building a social media audience, which involved a giveaway linked to her first collection launch, requiring followers to like and comment to enter. She views giveaways as an effective way to expand reach and engage the community, while also providing an opportunity for individuals who might not otherwise afford her pieces to own them, aligning with her value of giving back. As an Indigenous woman, she perceives the act of sharing her work as an everyday act of resilience, drawing inspiration from the Indigenous women in her life and prioritizing Indigenous joy. Her journey, the support she has received, and her access to resources for creation are all testaments to her resilience. She highlights the significance of her presence as an Indigenous woman representing creative Indigenous women and using her voice, considering it a success in itself. #RashelleCampbell #MultidisciplinaryArtist #RugTufting #IndigenousArtist #CreativeEntrepreneurship #HomeDecor #SmallBusiness #Y2KAesthetic #SocialMediaGrowth

Feri Feryal Turker, an interior designer, began her professional journey five years ago, building on her craftsmanship in furniture, murals, and charcoal painting. Her venture was inspired by her son's encouragement to pursue formal education in interior design and supported by her husband's expertise in consulting engineering. Feri Designs is a family-run company that started with minimal capital but grew through their collective experience and dedication. The company specializes in designing and implementing interior projects for luxury condos, single-family homes, and commercial spaces, working with a team of professional licensed contractors. Feri Turker emphasizes that her unique background, originating from Turkey—a country bridging Europe and Asia—allows her to infuse her designs with contemporary orientalist influences. This distinctive approach differentiates Feri Designs from other firms. Her design philosophy prioritizes reflecting clients' tastes and wishes while subtly incorporating her personal touches, aiming to create living spaces that bring joy and a sense of identity to her clients. She believes that a designer's role is to create happiness through their work. Her personal journey into interior design began at the age of 53, a challenging endeavor given the language barrier in a new country. Despite these obstacles, Feri pursued her education with discipline and dedication, successfully establishing her own business. This experience solidified her belief that perseverance can overcome any objective. When asked about recommendations for visitors, Feri and her husband often suggest St. Augustine, one of the oldest cities in the USA, for its historical significance. They also recommend visiting the NASA Kennedy Space Center for a unique global perspective. For leisure and culinary experiences, the Florida Keys are highlighted for their vibrant life and traditional food culture. In Delray Beach Downtown, their preferred dining spots include La Sorelle, an Italian restaurant known for its cuisine and wines, and Amar Mediterranean Bistro, celebrated for its Middle Eastern dishes and respectful service. For a quiet drink and live music, the Colonial Hotel Bar with its outdoor seating on Atlantic Avenue is a favored choice. Feri credits her husband for imparting foundational knowledge in measurement and construction, and her son for his unwavering support. She also acknowledges the crucial role of friends in Turkey who never ceased to support her aspirations. Furthermore, she expresses gratitude for the recognition and interest shown by publications like Shoutout Miami, which have contributed to the success and visibility of Feri Designs. #FeriFeryalTurker #InteriorDesign #FeriDesigns #Entrepreneurship #DesignPhilosophy #MiamiBusiness #TurkishInfluence

Kelly Wearstler, a renowned designer recognized for her bold, colorful, yet breezy designs, has collaborated with Farrow & Ball to launch a new collection of eight paints, named the California Collection. This collaboration marks Farrow & Ball's first partnership with an outside designer in its 75-year history. The collection is inspired by the natural beauty and architecture of California, aiming to bring the Golden State's sunny energy into living spaces, particularly for those in colder climates. Wearstler's approach to selecting colors for this collection was deeply rooted in the California landscape. She aimed to evoke the natural beauty of the state, bringing the incredible hues found in the environment into the home. The colors are named and inspired by elements of her daily life in California: Citrona reflects the yellow of lemon trees; Palm is inspired by the palm trees in Los Angeles; Hazy, a blue-gray, draws from Malibu’s morning light; Faded Terracotta references Southern California rooftops or sun-drenched pots; Tar is dark like the freeways; and Salt mirrors the misty, salty air at the beach. Developing paint colors presented unique challenges compared to her previous collaborations on carpets, wallpapers, and fabrics. Wearstler noted the difficulty in narrowing down a vast array of colors into a cohesive collection. The process involved a trial-and-error approach to ensure the chosen hues felt refreshed and relaxed while working together harmoniously and standing effectively on their own. The partnership with Farrow & Ball felt natural due to their shared love for color and understanding of its impact on creating dynamic spaces. Wearstler has a long-standing practice of using paint to establish mood and feel in her interior design projects, having utilized Farrow & Ball paints throughout her career. When advising clients on incorporating color, Wearstler suggests starting with a beloved hue already present in their home, perhaps from a vintage chair or artwork, and building a color scheme around it. Another technique is to use a bolder color on wall trim or the ceiling to make a statement without overwhelming the room. She emphasizes the importance of experimenting and taking risks, as color can transform a space's feeling or mood through various elements like artwork, textiles, wall coverings, or objects, allowing for personal expression. A common mistake clients make is not considering natural light, which significantly impacts how a color appears. Additionally, she advises thinking about how a space interacts with bordering areas to ensure seamless transitions between colors. Wearstler highlights black and white as underrated tones that can add depth and drama to a space through neutrals. Her personal style is described as free-spirited, evolving, and inspired, adapting to each project's client and architecture. She considers herself akin to a vintage Mario Botta Quarta chair from the 1980s, embodying an old spirit with daring energy. Wearstler states she loves all colors equally and believes both form and function are essential in design. #KellyWearstler #FarrowAndBall #CaliforniaCollection #PaintDesign #InteriorDesign #HomeDecor #ColorPalette #DesignCollaboration #CaliforniaInspired

British paint brand Farrow & Ball, celebrating its 75th year, collaborated with Los Angeles-based designer Kelly Wearstler to create "The California Collection," a paint palette of eight unique colors. This marks Farrow & Ball's first collaboration with an outside designer. Wearstler, a long-time user of Farrow & Ball paints in her interior design projects, expressed her enthusiasm for the collaboration, stating her belief that "living without color is like living without love." The collection draws inspiration from various elements of California's landscape and atmosphere, reflecting Wearstler's personal connection to her home state. The eight colors in the collection are Citrona, Faded Terracotta, Hazy, Palm, Salt, Sand, Stoke, and Tar. Citrona is described as a softened citrus shade, reminiscent of California's lemon trees. Faded Terracotta is an easygoing shade that evokes the warm, sunbaked terracotta pots and tiles commonly found in California. Hazy is a muted blue-grey, inspired by the morning marine layer and fog that drifts inland from the Pacific Ocean. Palm is a fresh green, paying homage to the iconic palm trees that define the Los Angeles landscape. Salt is a crisp white, capturing the essence of the Pacific Ocean's salt-filled air and the crystalline residue it leaves behind. Sand is a natural white, designed to evoke the feeling of sandy beaches and the natural wood and textured linens often seen in Malibu's coastal homes. Stoke is an effortless grey, grounding any space while referencing city streets and cloudy days. Tar is an off-black shade, inspired by the sunbaked desert highways of California. During the development process, Kelly Wearstler worked with Charlotte Cosby, Head of Creative at Farrow & Ball, at the factory in Dorset. This involved conceptualizing the collection, reviewing inspiration decks, and creating samples and swatches of the working colors. Farrow & Ball maintains a commitment to sustainability, ensuring that each shade in The California Collection is eco-friendly, low-VOC (volatile organic compound), water-based, and packaged in a recyclable can. The manufacturing process includes meticulous steps such as mixing colors in containers, dispensing paint into recyclable tins, and creating brush out boards to test color quality and durability. Wearstler also curated "vibe trays" for each color, compiling various textures and materials to complement and inform the essence of each paint shade, providing a tangible reference for the moods and environments each color is intended to evoke. #KellyWearstler #FarrowAndBall #CaliforniaCollection #PaintPalette #InteriorDesign #ColorInspiration #SustainableDesign #HomeDecor