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Leanne Ford Is Launching a Lighting Collection With Target, and It’s a Dream
Leanne Ford, known from HGTV's "Restored by the Fords," is launching a lighting collection with Target under its in-house home brand, Project 62. This collaboration brings Ford's distinct design aesthetic to an accessible market, featuring elements such as brass exteriors, intricate netting, and exposed bulbs. The collection is designed to offer a significant interior transformation without a high cost, aligning with Ford's vision of making stylish lighting available to a broader audience.
Ford had previously shared her predictions for 2019's top lighting trends, where cage fixtures were highlighted as a key trend. Her new Project 62 line directly reflects this prediction, incorporating net-like, cage features in at least five of its more than 30 different lighting options. This demonstrates a cohesive link between her professional insights and the products she is bringing to market, suggesting a well-thought-out collection that is both on-trend and practical for home decorators.
The designer emphasized her motivation for creating the collection, stating that she aimed to produce lights that were not readily available at an affordable price point. She sought to fill a gap in the market by offering clean, classic lighting styles that are accessible to everyone, easy to find, and budget-friendly. This approach underscores a commitment to democratic design, making high-quality aesthetics attainable for a wider consumer base.
Prices for the collection start at $30, making it an economically viable option for many households. The range of products is extensive, including floor lamps, sconces, and oversized pendant lights, ensuring that various lighting needs and preferences are met. This comprehensive selection allows consumers to integrate Ford's design philosophy into different areas of their homes, from ambient lighting to task-specific illumination.
The collection is set to be released in-store and online on February 10. This launch provides an opportunity for consumers to acquire designer-grade lighting solutions from a recognized HGTV personality at a mass-market retailer, blending celebrity endorsement with affordable home decor. The initiative is poised to influence interior design trends by popularizing specific lighting styles and making them more widely available.
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