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At Long Last, Leanne Ford Has Launched Her First Rug Collection

Interior designer Leanne Ford has launched her debut rug collection in collaboration with Loloi. The inspiration for the collection stemmed from Ford and her daughter Ever's reading of 'The Secret Garden,' which influenced the initial color palette of greens and pinks. However, the final designs feature earthy hues and organic patterns, deliberately avoiding literal floral illustrations to allow the overall room to be the focal point. Ford emphasized that the rugs are designed to complement, rather than dominate, the space, contributing to a calming and subtly whimsical ambiance. The collection comprises 25 rugs, with many options priced under $400 for a 5’x7’ size. These rugs, along with throw pillows, are available through major retailers such as Amazon, Wayfair, and Rugs Direct, in addition to trade-only channels. Ford shared insights into specific standouts from the collection and offered her perspectives on rug placement and styling. Among the featured pieces is the hand-tufted Craven rug, which introduces shades of dusty pink and terracotta. This represents a departure for Ford, who is typically known for her preference for crisp white interiors. The decision to incorporate these colors was influenced by her daughter's fondness for pink, leading to a compromise that offers a 'slight rebellion' against her usual aesthetic. Another notable design is the checkerboard Sowerby rug, also featuring rose-y hues. Ford’s 'Bracken rugs' pay homage to her childhood memories of her mother's meticulously vacuumed formal living room carpets. These super-plush rugs, available to the trade via Loloi, feature organic linear patterns reminiscent of vacuum marks, with a flatweave border that highlights the pile's depth. This design reflects a modern interpretation of a nostalgic element, transforming a simple domestic detail into a design feature. The Weatherstaff rugs, made from low-pile jute, are presented as the most affordable options in the collection. Their varying stripes are a direct result of Ford's freehand drawing process. These rugs are specifically designed for high-traffic areas such as kitchens and family rooms, as Ford intends for them to be worn down over time. The espresso and moss green tones of the Weatherstaff rugs are versatile, complementing homes with dark wood floors, including Ford's own 125-year-old Pennsylvania home and a new Texas project. Ford also shared unconventional advice on rug placement. For open-concept living spaces that are exceptionally large, she suggests using multiple smaller rugs to define distinct zones instead of a single, oversized rug. Her own living area incorporates three rugs to achieve this effect, emphasizing that rugs should always be centered within their respective seating areas. Additionally, Ford challenges traditional notions of runner placement. While runners are typically confined to hallways and kitchens, she experimented with placing one in front of her sofa, creating an unexpected and visually appealing effect. She also used a Weatherstaff runner partly under her desk and sofa, highlighting their ability to either connect or differentiate spaces. The collection is further complemented by decorative pillows and poufs, extending the design aesthetic beyond just rugs. #LeanneFord #LoloiRugs #RugCollection #InteriorDesign #HomeDecor #DesignInspiration #ProductLaunch #AffordableRugs #RugPlacement #LeanneFord #LoloiRugs #RugCollection #InteriorDesign #HomeDecor #DesignInspiration #ProductLaunch #AffordableRugs #RugPlacement
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