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I predict wine red as the winning color of fall and winter 2024 – here's how designers are embracing this alluring shade
Wine red is emerging as a dominant color trend in interiors and fashion for fall and winter 2024, moving beyond traditional red hues to embrace rich, dark, and wine-esque shades. This trend is evidenced by its inclusion in paint brands' Color of the Year reveals for 2025, such as Behr's "Rumors," a rich ruby-red, signifying a shift from prevalent mid-tones to more dramatic and daring color schemes. The color’s popularity stems from its ability to create depth, sophistication, and a sense of warm comfort with passionate energy, making it an ideal choice for the cozy season ahead. Interior designers are embracing wine red in various ways, from bold, saturated applications to subtle accents.
One prominent approach is "color drenching," where an entire room, including walls and ceilings, is painted in a deep, luxurious wine red. This method creates warmth and intimacy, especially effective in gloss finishes that enhance the color's richness. For those seeking a less intense commitment, designers suggest starting with a statement piece like a sofa and building around it with complementary tones. Incorporating rich textures such as natural woods, leather, or metallic accents can further enhance the depth of wine red. To avoid overwhelming a space, pairing wine red with neutral or muted shades like warm browns, muted grays, deep blues, or cozy ivory tones allows the rich hue to stand out without dominating. Warm lighting is also recommended to enhance the color’s inherent warmth and create an inviting atmosphere.
Choosing a saturated, bright wine red paint, such as Benjamin Moore's Rapture, is another way to make a bold statement. This approach, often seen in maximalist decor, involves using the color across walls and built-in cabinetry to create a cohesive backdrop for art and the entire room, offering a modern alternative to accent walls. For those who prefer not to repaint, incorporating wine red through furniture and decor is a versatile option. This can include deep red sofas, curtains, or pillows, often paired with other warm tones like yellows, oranges, pinks, and purples that sit close to red on the color wheel, creating a rich and textured scheme.
Designers advise against pairing wine red with large swaths of white, which can create a stark contrast, preferring warm browns or muted tones to ensure a cohesive and inviting feel. Small rooms, such as powder rooms or pantries, are excellent spaces to experiment with rich wine tones, allowing for an unexpected color moment without the commitment of a larger living area. Specific recommended paint colors include Farrow & Ball's Preference Red, Benjamin Moore's Segovia Red, and Backdrop's Self-Portrait. The "unexpected red theory" offers an understated way to embrace the trend, by introducing small doses of wine red—like painted trim, a red lamp, or decorative pillows—to uplift neutral rooms without significant overhaul. Ultimately, whether applied boldly or subtly, the rich, warm, and sophisticated wine red trend is poised to offer timeless appeal that extends beyond the current fall and winter seasons.
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