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How Studio Shamshiri Brings Storytelling to Interior Design

This article introduces "Shamshiri: Interiors," a new book by Studio Shamshiri, founded by siblings Pamela and Ramin Shamshiri. The book offers a detailed look into the Los Angeles design firm's eclectic, historically reverent approach to transforming houses into homes. Pamela Shamshiri emphasizes the deeply personal nature of designing someone's home, viewing it as an engagement with clients' current life stages and a way to prepare them for their future. Unlike typical interior design books that focus on materials or furniture, "Shamshiri: Interiors" delves into the essence of beautiful homes by highlighting the stories and lives within them. The book showcases nine California homes, photographed by Stephen Kent Johnson, with accompanying texts by the Shamshiri siblings and editor Mayer Rus. It summarizes the "first chapter" of Studio Shamshiri, highlighting their unique blend of studied and casual design. Ramin Shamshiri's opening essay recounts their childhood in Tehran, Iran, in the 1970s, born to a diverse family background. Their father ran an influential showroom that imported Italian furniture and kitchens, a business they left behind during the Iranian Revolution to start anew in Los Angeles. This upbringing fostered a deep appreciation for design, evident in family activities like open house visits and pilgrimages to architectural landmarks such as John Lautner’s Chemosphere House. Both siblings were encouraged to design their own bedrooms, experimenting with items like Pier 1 shoji screens and Home Depot glass blocks, which showcased their early theatrical approach to interior spaces. Before establishing Studio Shamshiri, Pamela and Ramin gained experience in production design and co-founded Commune, an architecture and design house. Commune became renowned for defining a distinct style of worldly California chic, earning a National Design Award in 2015. Pamela views all her design work as storytelling, whether for hotels, homes, or businesses, emphasizing the importance of detailed, communicative, and succinct narratives in her projects. The book features several projects involving historically significant homes by midcentury architects like Cliff May, A. Quincy Jones, and Robert Kennard. Pamela finds these projects exciting, viewing the high bar set by the original architecture as an opportunity to work at an elevated level, honor history, and draw relevant lessons from the past, embracing the limitations inherent in such designs. The projects presented in the book demonstrate the firm's versatility; each home possesses a distinct character, unified by an organic and luminous color palette and a reverence for natural textures, rather than a repetitive trademark style. This reflects the Shamshiris' responsiveness to each collaboration's specific demands and their deep respect for historical context and raw materials. Despite the opulence of some spaces, there is a consistent sense of casualness. Pamela notes their eclectic and collected approach inherently leads to a casual perspective, as she prefers spaces that are not "hermetically sealed." Reflecting on the process of compiling six years of work, Pamela expresses her deep appreciation for her clients, valuing the privilege of being part of their life changes and new chapters. #StudioShamshiri #InteriorDesign #HomeDecor #ArchitecturalRenovation #DesignBook #CaliforniaDesign #EclecticStyle #DesignPhilosophy #HistoricalHomes #StudioShamshiri #InteriorDesign #HomeDecor #ArchitecturalRenovation #DesignBook #CaliforniaDesign #EclecticStyle #DesignPhilosophy #HistoricalHomes
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