
Featured Startup Pitch: Decorilla – Interior design meets VR technology
Decorilla, founded in 2012 by Agnieszka Wilk, is an online platform that blends traditional interior design services with technology to make professional design more accessible and affordable. The company's core offering connects clients with vetted interior designers, streamlining the design process regardless of the client's location. By utilizing technology, Decorilla aims to significantly reduce the cost associated with conventional interior design, which can often exceed $5,000.
The service begins with clients selecting preferred design styles from a photo gallery, choosing their favorite brands, and completing a detailed questionnaire. This initial phase can be further refined through a phone call, additional online forms, or an in-home visit from a design expert. A key technological differentiator for Decorilla is its virtual reality (VR) application, available on iOS. This VR app allows clients to experience a digital walkthrough of their proposed interior design, providing a realistic visualization of their new space before any physical changes are implemented. This immersive experience, along with realistic 3D renderings and online shopping lists, helps clients better understand and approve their designs.
Agnieszka Wilk, who transitioned from a finance background to entrepreneurship after moving to South Korea, used funds from the sale of her Canadian home to launch Decorilla. She later partnered with co-founder Joshua van Aalst, and together they built the technical team. Decorilla is headquartered in New York City, with a network of designers operating in 20 cities across the United States.
The business model revolves around tiered packages, ranging from $345 to $1,289 per room. The pricing structure is dependent on the number of design concepts a client receives and the experience level of the assigned designer. An additional benefit for Decorilla clients is the ability to receive up to a 25 percent discount on furniture and accessories from various popular design stores. This integrated approach, combining cost-effectiveness, technological innovation like VR, and access to professional designers, positions Decorilla as an alternative to traditional, more expensive interior design services.
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