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Designers flip over tile, go for the bold
Designers are increasingly moving away from traditional, subdued tiling options, embracing bold colors, unique patterns, and varied textures to create distinctive interior spaces. This shift challenges the conventional use of standard subway tiles in kitchens and bathrooms, encouraging homeowners to infuse their personal style and vibrant hues into their living environments, even on floors.
Katie Deedy of Grow House Grow, known for her narrative-inspired wallpapers, has successfully transitioned into designing cement tiles. Her Cuban heritage influenced her desire to create tiles reminiscent of those seen in family photos, but with a contemporary twist. While initially aiming for wallpaper-matching tiles, she adapted her designs to the tile format, exemplified by her cephalopod-inspired Captain Smith tile, which mirrors her best-selling wallpaper. The brand continues to prioritize nature-inspired themes, as seen in their three new tiles and the popular Otomi collection, featuring animal and floral folk art. These tiles are predominantly used on floors but are also gaining traction for backsplashes and walls, creating cohesive, patterned nooks in bathrooms.
Artistic Tile, in collaboration with Michael Aram, also presents nature-inspired designs. Their Orchid Dimensional collection, a 2017 Interior Design magazine award winner for Best Wall Covering, combines innovation with natural stone. This collection showcases crystalline white Thassos marble flowers emerging from polished Bianco Carrara marble, offering a sophisticated and seductive aesthetic.
Color is a significant trend, with Artistic Tile embracing vibrant palettes and mixed materials in their designs. Rachel Adler, a representative for the brand, highlights their new Fan Club mosaic glass design, which features a captivating blue ombre colorway. This design is suggested for adding a touch of elegance to wet bars or as a striking feature wall.
Popham Design’s ceramic tile collection also emphasizes rich colors and playful patterns. Design editors, including Tori Mellott of Traditional Home Magazine, recommend these graphic tiles for entryways, noting their ability to set the mood and convey the homeowner's personality—whether formal, playful, artsy, or busy. Encaustic tiles, in particular, are praised for their individuality in entryways.
Elle Decor editor-in-chief Whitney Robinson is particularly fond of India Mahdavi’s pink-driven collection for Bisazza, suggesting it for creating a personalized and cheerful washroom. Robinson argues that while bathrooms are utilitarian, they are also frequently visited spaces that should evoke happiness. Pink tiles, she notes, also have the added benefit of making skin appear radiant.
Customization is another growing trend, allowing homeowners to create truly unique tile designs. Sarah Watson, founder of Balineum in England, specializes in small-batch custom orders. Her Hanley collection offers ceramic tiles in a dozen hand-mixed solid-color glazes, and clients can request custom glaze colors to match specific Pantone references, fabrics, or wallpapers. Watson highlights the passion customers have for finding the perfect hue, citing an instance where two brothers requested slightly different shades of blue for their shared bathroom. She suggests arranging custom tiles in graphic patterns like chevron to enhance their uniqueness.
For those seeking texture and dimension, Granada Tile’s new Relief collection, launched after extensive development, masterfully combines color with unexpected tactile elements. Melanie Stephens, director of design and marketing, explains that these tiles achieve a tone-on-tone effect by contrasting a highly polished top surface with the matte finish of indented areas. Each pattern is available in four colors from Granada’s 40-color palette, with certain designs, like Tangalle, lending themselves to specific earth and rock tones.
Textured tiles are also used to create futuristic and dynamic wall statements. The Tile Shop’s Yara Metal hex ceramic wall tile series, available in metallic black, silver, or white with a 3D geometric pattern, adds a reflective and conversational element. Pittsburgh designer Lauren Levant champions sculptural wavy tiles from Porcelanosa, emphasizing how textured tiles, made from materials like natural stone, porcelain, wood, metal, and glass, can introduce depth and allow light to interact beautifully with the surface.
Even the classic subway tile receives a modern update. San Francisco designer Jon de la Cruz, known for the 2017 House Beautiful Kitchen of the Year, recommends Fireclay Tile’s handmade glazed thin brick. These recycled brick tiles offer texture and rich, saturated colors that suit both traditional and modern aesthetics, making them ideal for kitchen backsplashes and fireplace surrounds, adding a subtle patina while maintaining a clean and fresh look. The abundance of colorful and textural tile options makes decorating exciting, with the primary challenge being deciding where to begin.
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