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After This Design Trend Took Off, These Paint Colors Became 40% More Popular
The increasing popularity of pink paint colors is examined in this article, attributing the surge in demand to the widespread anticipation and buzz surrounding the live-action Barbie movie. This trend is not merely anecdotal, as evidenced by its pervasive appearance in various design contexts, including Katie Sturino’s Palm Beach condo and Hannah Dahl’s 80s-inspired rental apartment, both of which prominently feature rosy hues.
Quantitative data from several prominent paint brands corroborates this rising trend. Benjamin Moore has observed a significant increase in demand for its pink shades; requests for 'Peony' have doubled since 2018, and purchases of 'Hot Lips' have quadrupled. Similarly, Dunn-Edwards, a brand where pink has historically been popular, reports a 40 percent rise in the sales of vivid pink swatches like 'Fiery Fuchsia' over the last six months. Lick, another paint company, has also experienced a 10 percent increase in orders for its best-selling pinks, ranging from muted bubblegum to deep coral, within a mere three-month period.
The article suggests that incorporating pink into home decor does not necessitate a complete wall-to-wall application. Smaller, strategic uses can effectively capture the desired 'Dreamhouse vibe,' such as painting a front door or accentuating an entryway, as demonstrated by a New Orleans porch design. Furthermore, it is noted that softer shades of pink can contribute to creating a relaxing environment, a concept supported by insights from color psychology experts. The article concludes by emphasizing the versatility and creative potential of incorporating pink into interior design, implying that in the 'Barbie world' of design, various applications are possible.
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