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‘A journey from the pastoral to the cultural landscape’: Peter Saville’s textiles for Kvadrat

The article details the 'Technicolour' collection, a new textile collaboration between British graphic designer Peter Saville and the Danish textile company Kvadrat. This collection, comprising upholstery fabrics, rugs, and curtains, draws inspiration from a unique aspect of British rural life: 'smit marks' – the spray-painted patches used by shepherds to identify sheep. Saville, renowned for his work with Factory Records and various fashion clients, identified a 'pop' aesthetic in these utilitarian markings, which he calls 'rural graffiti,' seeing the spray can as a modern technological development. His long-standing collaboration with Kvadrat, dating back to 2004, initially focused on visual communication for the brand, with CEO Anders Byriel noting Saville's integral role in Kvadrat's transformation into a global cultural producer. The genesis of the 'Technicolour' collection stemmed from Saville's question about what would happen if the vibrant colors of these smit marks were not washed out but integrated into the wool production process. This inquiry led to the development of a collection that bridges farming, industry, and culture, aiming to bring elements of the outdoor pastoral landscape into interior cultural spaces. The 'Fleck' upholstery fabric, made from 100 percent English wool, is a key piece in the collection. It features neutral backgrounds subtly embedded with bright yellow, blue, and red fibers, creating a nuanced chromatic depth. Saville envisioned these textiles revealing unexpected color upon closer inspection, transforming seemingly plain surfaces into 'a cosmos of colour.' This concept builds upon a previous collaboration for the book 'Kvadrat Interwoven,' which utilized slim colorful yarns within a white and grey fabric. The collection further includes two types of curtains: 'Flux,' characterized by a rainbow stripe motif, and 'Fade,' a transparent curtain with iridescent neon hints that emerge with movement, both made from Trevira CS. Three ultra-tactile rugs, handwoven and robot-tufted, complete the range. 'Flock' and 'Fleece' rugs are crafted from pure new wool, directly referencing the sheep's coats, while 'Field' employs fine bamboo yarn for a more industrial interpretation. The overall goal for Saville was to create a journey from the pastoral to the cultural landscape, reminding observers of the land and fields, and bringing the outside indoors. Anders Byriel views the collection as more poetic than provocative, akin to a publishing house producing extraordinary works. He hopes 'Technicolour' will contribute to shaping a new aesthetic language for post-Covid interiors, providing much-needed excitement in a design landscape he perceives as currently 'good enough.' The collection was showcased at Salone del Mobile in Milan and Copenhagen's 3 Days of Design, highlighting Kvadrat's commitment to pushing design boundaries through innovative collaborations. #PeterSaville #Kvadrat #TextileDesign #TechnicolourCollection #WoolTextiles #InteriorDesign #DesignCollaboration #BritishCountryside #IndustrialDesign #PeterSaville #Kvadrat #TextileDesign #TechnicolourCollection #WoolTextiles #InteriorDesign #DesignCollaboration #BritishCountryside #IndustrialDesign
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