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Sign Design For Interior Design
Peter Vogel, a graphic designer based in Houston and founder of Nutmegger Workshop, specializes in creating new-vintage signs primarily for interior design applications. With over 35 years of experience in graphic design and advertising, Vogel transitioned from traditional typesetting and letterpress to digital design with the advent of the Macintosh. His career path led him through various agencies and design shops, culminating in two decades as a creative director focused on print design in Phoenix and Portland, Oregon, before moving to his current role at a small law college in Houston. His passion for design and craftsmanship is now channeled into his Nutmegger Workshop, where he produces signs that evoke a sense of history and nostalgia.
Vogel's journey into sign making began after he created an 11-foot sign commemorating a trip to New England. This piece garnered interest from friends, leading him to realize a demand for authentic-looking vintage signs. He clarified that his goal is not to create exact reproductions, but rather interpretations that remind people of places they've visited, dreams they hold, or even random objects that could be flea market finds, such as a 'Loading Dock' sign. He frequently collaborates with clients to commemorate family businesses, designing signs that capture their history even without existing logos or photographs. For instance, he recently designed a sign for a client whose late father started a saddle factory in Texas, crafting an original piece that felt historically authentic.
VHe consciously avoids projects that lean towards generic commercialism, such as 'man cave' signs, children's room decor, or designs resembling mass-produced items found in large retail stores. His work focuses on crafting pieces with rich texture and color that encapsulate the essence of places and memories, intending to preserve what is most meaningful to his clients. He believes this endeavor is deeply ingrained in his personal identity and artistic drive.
Vogel's creative process is meticulous, emphasizing research and period detail, which is crucial given his clientele often includes interior designers, architects, and creative firms. He ensures historical accuracy in his designs, citing an example of a sign for 'Auberge Jules,' where he consulted the French Alliance in Houston for linguistic precision. While he initially received feedback on an incorrect accent mark in his tagline, highlighting his commitment to authenticity, he swiftly corrected the digital representation and planned to amend the physical sign. His inspirations are often drawn from century-old photographs of city street scenes found on sites like Shorpy.com, which allow him to study historical sign writing, letterforms, and construction details.
All designs are developed in Adobe Illustrator, where he avoids common computer fonts, preferring to use letters sourced from scanned pages of old sign writers' books and personal collections of sign photographs. He employs hand-cut stencils for painting, a method that, while efficient, sometimes elicits purist feedback from traditional sign writers. For materials, he uses construction-grade boards and latex paint, which facilitates his unique aging techniques—a process he developed over time and keeps proprietary due to its complexity. His experience in house painting and antique refinishing provides a deep understanding of how surfaces age naturally, allowing him to achieve believable patinas.
Despite having his designs used as inspiration for television shows, including one in Australia, Vogel has never actively pursued prop work. While his primary focus is on interior signs, he has created some outdoor pieces, such as for a barn and a driveway lamp post, using weather-resistant materials like exterior house paint and MDO board. These outdoor projects, however, often move away from his core mission of creating aged, character-filled pieces. Each sign requires 6-8 weeks for completion, encompassing milling, distressing, priming, painting, stencil cutting, lettering, antiquing, and finishing. Although he was once known for his expertise in typography, he has not designed typefaces, acknowledging the proliferation of talented independent type designers. His current favorite pieces are often his latest creations, especially personal projects that honor his ancestry or evoke the "golden age" of dining and oceanic travel. Vogel continues to evolve his craft, incorporating dimensional lettering, old gold, smalts, and convexed signboards, while also aspiring to create a large, hand-carved whale for wall display. This ongoing dedication to his workshop serves as his primary creative outlet.
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