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HiLo Brooklyn’s Upcycled Furniture Can Make Your Vintage Sofa Dreams Come True
Laura Deutsch, through her company HiLo Brooklyn, is transforming the furniture market by offering customized, upcycled vintage seating. In an era where mass-produced furniture often lacks durability, Deutsch provides a sustainable and personalized alternative. Her studio in Dumbo, Brooklyn, showcases a variety of reworked vintage sofas and chairs, alongside an extensive collection of fabric samples. Deutsch sources vintage pieces, primarily from platforms like Facebook Marketplace, Craigslist, and estate sales, and then collaborates with local upholsterers and fabricators to completely reimagine them. This process involves using high-quality fabrics, innovative upholstery techniques, and custom frame alterations.
The majority of HiLo Brooklyn's projects are client-commissioned, though Deutsch also undertakes self-funded projects, such as a recent modular leather sectional with a chrome base, which garnered significant attention. While HiLo Brooklyn is based in New York, Deutsch sources furniture frames from across the country, utilizing shippers from the Midwest to acquire pieces from as far as California, a practice that sets her apart in the vintage furniture market.
The article details the process through the experience of Katherine Lewin, founder of Big Night, who sought a unique sofa for her Art Deco-style apartment. Lewin desired a deep, low, and curved sofa reminiscent of a conversation pit but struggled to find one within her budget that also met her aesthetic and quality requirements. A mutual friend introduced her to Deutsch, and Lewin was drawn to the idea of repurposing an older, potentially more durable frame into a custom piece. Although the cost was a significant investment (Lewin’s project cost around $8,000, with sectionals starting at $7,500 and sofas at $4,500), Lewin viewed it as a superior investment compared to purchasing a new, mass-produced item, aligning with her preference for sustainable consumption.
The collaboration began with a consultation where Lewin presented a mood board, initially considering a chunky, oversized serpentine sofa. However, after Deutsch assessed Lewin’s living room, they realized the initial frame would be too large. Deutsch then sourced a curved sectional from Facebook Marketplace in New Jersey, a piece that, despite its initial worn appearance, held the potential for transformation. Lewin expressed trust in Deutsch’s vision, having seen her prior before-and-after transformations.
The design phase involved Deutsch altering the upholstery style to give the sofa clean lines while preserving its curves, opting to remove piping and back pillows to achieve a more modern aesthetic. Fabric selection is a critical step, beginning with in-studio consultations and progressing to fabric shopping. Lewin, keen on stripes, presented a challenge due to the fabric's maximum width and the sofa's dimensions. Deutsch innovated by integrating seam lines into the design, leading to Lewin choosing a bold green-striped velvet. The labor and fabric represent the largest portion of the budget, with projects typically requiring 30 to 40 yards of fabric. Deutsch emphasizes the meticulous craftsmanship of her upholsterers, highlighting that the work is not an assembly line production but rather a careful, detailed process.
The entire process, from consultation to delivery, spanned approximately 10 weeks. Lewin expressed immense satisfaction with the final product, noting its perfect fit in her living room and its superior functionality, accommodating five people comfortably. The project exemplifies a successful fusion of style, sustainability, and bespoke design, offering a lasting alternative to conventional furniture purchases.
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