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Where I Work: See how Stickbulb’s first-ever showroom is lighting up Long Island City
Stickbulb, a sustainable lighting company founded by Yale University architecture graduates Russell Greenberg and Chris Beardsley, recently opened its first showroom in Long Island City, New York. Previously operating from a cramped space with limited shelving, the company acquired a 10,000-square-foot former steel factory to accommodate its growing operations. The new location, featuring terracotta walls and wooden floors, not only provides ample space but also reflects the company's commitment to sustainability and modern design.
Stickbulb's core mission revolves around sustainability, utilizing salvaged wood from demolished buildings and dismantled water towers for its LED light fixtures. This approach allows each product to carry a unique history, traceable back to its original source. The founders emphasized the importance of this narrative, noting that the wood, often high-grade and knot-free from water towers with a 40-year lifespan, is no longer actively harvested, making its reclamation both environmentally conscious and integral to the product's character.
The company’s design process is highly collaborative, focusing on iterating on a foundational system of wooden sticks with embedded LEDs and various metal connector pieces. This modular approach allows for the creation of a diverse range of lighting solutions, including linear pendants, chandeliers, wall sconces, and even functional pieces like side tables, all while maintaining the common element of the reclaimed wooden sticks.
A notable art piece in the showroom, "Ambassador," was inspired by Russell Greenberg's sketch of a water tower. This sculpture aims to convey the history and urban context of the reclaimed water tower redwood without explicit words, highlighting the material's past in a sculptural form. The decision to use water tower wood was driven by its iconic presence in New York and other Northeastern urban centers, its consistent supply due to replacement cycles, and its high quality, being free of defects.
The new showroom consolidates all aspects of Stickbulb's business—design, production, sales, and marketing—under one roof, a long-held dream for the founders. This unified space allows visitors to not only view the finished products but also observe the manufacturing process and meet the team behind them. The design of the showroom itself was approached with flexibility in mind, incorporating elements like curtains to easily reconfigure the space. While currently enjoying their expanded premises, the founders expressed confidence in the space's ability to support future growth.
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