
the gucci décor 2018 collection captures a rich history of italian artisans
The Gucci Décor 2018 collection, designed by Alessandro Michele, showcases a range of homewares that integrate the legendary Italian fashion house's signature motifs and patterns with the rich heritage of Italian artistry and craftsmanship. This collection serves as a testament to the skill of Italian makers, translating the brand's aesthetic into decorative objects for the home.
The collection features prints drawn from Gucci's ready-to-wear lines, applied to new metal tables and trays. Chairs are upholstered in the distinctive GG pattern jacquard, adorned with bee and star motifs, creating a cohesive visual language across the different pieces. A significant collaboration for the tableware component of the collection is with Richard Ginori, a Florentine company established in 1735, renowned for its porcelain craftsmanship. This partnership highlights traditional Italian manufacturing techniques.
Examples of Ginori's contribution include vases featuring snake-shaped handles, a detail that adds a touch of the brand's characteristic eccentricity. The tableware also showcases the 'herbarium' print, a whimsical toile de Jouy design that incorporates cherry branches, leaves, and flowers, drawing inspiration from a vintage fabric. These elements collectively contribute to the collection's unique blend of classic artistry and contemporary design.
Illustrator Alex Merry, who previously collaborated with Gucci on earlier collections, created the campaign artwork for the 2018 Décor line. Her style, characterized by wild animals and folkloric elements, is described as perfectly capturing the 'bizarre world' of Gucci. Her illustrations are also featured on the porcelain holders for the collection's scented candles, which are infused with aromatic extracts and essential oils.
The Gucci Décor collection is available for purchase through various channels, including Gucci's online store and physical boutiques. To enhance the customer experience, Gucci also provides an augmented reality feature via its mobile app, allowing users to virtually place and visualize the new décor objects within their own spaces. This technological integration aims to offer a modern and interactive shopping experience for those looking to incorporate Gucci's distinctive style into their homes.
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