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Milan Design Week: the 7 best fashion installations
Milan Design Week annually transforms the city's historic streets with a multitude of installations, performances, and interventions, captivating visitors with creative displays in shop windows and hidden courtyards. In recent years, fashion brands have increasingly participated, extending their design expertise to furniture, interiors, and architectural spaces. This integration showcases a growing trend of interdisciplinary collaboration between fashion and design industries.
Among the highlights of Milan Design Week 2019, Marni's 'Moon Walk' installation draws inspiration from celestial themes, merging 'primitive fascinations with the imagination of the future.' This project features a collection of brightly colored chairs, loungers, stools, and tables crafted from innovative materials by Colombian artisans, with whom Marni has a long-standing collaboration. The designs reflect an exploration of unexplored forms and textures, bringing a unique artisanal touch to the event.
Jil Sander's 'Adjacent Field' installation, a collaboration between creative directors Lucie and Luke Meier and artist Linda Tegg, emphasizes sustainability and spontaneity. The Jil Sander headquarters in Milan houses a botanical display comprising mosses, succulents, weeds, herbs, and flowers, illuminated by a sophisticated lighting design by Nic Burnham. This installation transforms the space into a natural oasis, highlighting the beauty and importance of biophilia in urban environments.
COS, an early adopter of Milan Design Week participation since 2012, partnered with architect Arthur Mamou-Mani for 'Conifera.' This futuristic bower, constructed from 3D printed wood and bioplastic conical bricks, occupied the courtyard of the historic Palazzo Isimbardi. The project exemplifies the brand's commitment to innovative design and sustainable practices through the use of advanced manufacturing techniques and eco-friendly materials.
Tod's No_Code Shelter, a joint effort between Tod's and architect Andrea Caputo, created a multi-room exhibition within a cavernous space adjacent to the National Museum of Science and Technology. Surrounded by reconstructions of Leonardo da Vinci's inventions, the installation delved into themes of shelter, sustainability, and safety in contemporary society, prompting reflection on modern living challenges and solutions.
Miu Miu presented 'M/Matching Colourstool,' a playful collaboration with creative agency M/M Paris. This design features a perforated linden wood stool that allows for customization with over 300 colored 'matchsticks,' offering owners a personalized decorative experience. The stool debuted at Milan's Teatro Gerolamo, underscoring Miu Miu's vibrant aesthetic and engagement with artistic expression.
Issey Miyake, on its third appearance at Milan Design Week, collaborated with architect Jólan van der Wiel for 'The Strange Attraction of Water.' The piece, 'Journey of a Raindrop,' integrates water and design to simulate a raindrop's journey through various elements, showcasing an understanding of the natural world and its influence on creative expression. This installation offers an immersive experience, blending natural phenomena with artistic interpretation.
Finally, Raf Simons and Kvadrat continued their collaboration with 'No Man's Land,' an installation at Garage 21 that explores the 'microarchitecture of yarn.' The exhibit featured apocalyptically styled soft furnishings, a prefab house by Jean Prouvé, and catering from London's Rochelle Canteen. This project highlights the innovative use of textiles and examines the intersection of fashion, architecture, and interior design in creating conceptual spaces.
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