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Sunbrella erases the line between indoor and outdoor fabrics

Sunbrella, a brand long associated with high-performance outdoor fabrics, is now blurring the lines between indoor and outdoor textiles, offering an extensive range of upholstery fabrics that seamlessly integrate throughout all parts of a home. For over six decades, Sunbrella has been renowned for its textiles' resistance to sun, rain, mildew, and stains. However, as creative consultant Sherri Donghia notes, the brand's offerings extend far beyond these functional aspects, delivering luxury and comfort previously unexpected from performance fabrics. The key to Sunbrella's versatility lies in its trademarked Color to the Core technology, which stabilizes pigmentation at the fiber stage, ensuring colorfastness and consistency in both classic and modern hues. Donghia highlights that Sunbrella yarns possess a tactile quality and reflectivity akin to real linen and silk, distinguishing them from other performance fabrics that often feel matte and dry. The seamless integration of indoor and outdoor aesthetics has become increasingly important in residential design, especially following a surge in demand for well-appointed outdoor spaces. Sunbrella addresses this trend by providing upholstery options that facilitate aesthetic continuity between different areas of a home. Suzie Roberts, vice president and general manager of furnishings for Sunbrella, emphasizes that the brand effectively combines high design with high performance, eliminating the need for designers to compromise. Sunbrella boasts a robust yarn bank, enabling thousands of fabric and texture varieties, along with an archive of over 85,000 artworks that inform customer selections and collaborations. The company's global presence, with manufacturing facilities in North America, Europe, and Asia, allows it to incorporate international style trends and customer feedback into its designs. A new novelty yarn plant in Burlington, North Carolina, further supports experimentation with texture, focusing on balancing softness and strength, and refining cool and warm neutrals. Sherri Donghia's latest Sherri x Sunbrella collection exemplifies this philosophy, featuring subtle, tactile neutrals and monochromatic color combinations that complement existing Sunbrella staples like Canvas, a foundational solid upholstery fabric available in 57 colors. The collection includes clean solids, dimensional boucles, and characterful jacquards designed to create eloquent spaces. Luxe Stripe, a reinterpretation of Sunbrella’s first pattern from 1961, Classic Bar Stripe, is envisioned by Donghia for upholstering dining chairs in complementary shades, making the pattern a focal point. Another design, Flashy, combines matte linen with shine, producing an iridescent effect not typically associated with performance fabrics, while Crafty mimics the texture of hand-loomed linen using Sunbrella's specialized yarns. Donghia also explores playful graphic patterns like Mai Tai, which she notes can suit diverse design styles from Palm Beach sunrooms to maximalist Manhattan apartments, alongside classic botanicals like Tropics Jungle. Sunbrella's commitment to sustainability is evident in its long-lasting products, backed by a five-year warranty. The company is actively working to minimize its environmental footprint, having diverted 98.7 percent of its waste from landfills in 2023 and aiming for zero-waste practices. It also plans to be fully powered by certified renewable electricity by 2025 and carbon neutral by 2030. Several fabric lines, including Improve and Revive, incorporate post-consumer recycled materials, while the Heritage line reuses the brand’s own solution-dyed acrylic, with recycled content ranging from 50 to 93 percent. The Recycle My Sunbrella program, launched in 2010, encourages manufacturing partners to return fabric scraps for recycling, targeting one million pounds of recycled product by 2025. This dedication to sustainability and innovation was showcased at Salone del Mobile in Milan, where artist Liz Collins created an immersive textile cavescape from upcycled Sunbrella selvage, highlighting the brand’s support for new ideas and artists. The brand ensures that all new patterns and compositions integrate aesthetically with previous collections, offering fade-resistant, easy-to-clean fabrics that provide luxury, color, and performance for both indoor and outdoor environments. #Sunbrella #PerformanceFabrics #IndoorOutdoorLiving #TextileDesign #SustainableMaterials #SherriDonghia #HomeFurnishings #InteriorDesign #FabricInnovation #Sunbrella #PerformanceFabrics #IndoorOutdoorLiving #TextileDesign #SustainableMaterials #SherriDonghia #HomeFurnishings #InteriorDesign #FabricInnovation
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