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'Many of us have memories or feel inspired by the sea' – Shea McGee shares her key advice on bringing the coastal look into your home without going overboard
The article delves into interior designer Shea McGee's approach to integrating coastal aesthetics into home decor without succumbing to overly thematic or 'kitsch' elements. Shea McGee, co-founder of Studio McGee, is known for her thoughtful design philosophy that blends modern and rustic styles, creating sophisticated yet inviting spaces. She has observed a resurgence in the classic coastal aesthetic and offers guidance on how to subtly incorporate this popular style into a home.
The traditional coastal style often features bold stripes, a blue and white color palette, and abundant beach-themed decor. While acknowledging the appeal of this style for its calming qualities and ability to evoke serenity, McGee cautions against its potential for excess. She emphasizes that an overabundance of shells, seaside textures, and overt nautical motifs can make a space feel clichéd and less refined.
Instead, McGee advocates for a more nuanced approach, suggesting that homeowners draw inspiration from the coastal theme rather than replicating it literally. Her key advice involves incorporating only a few carefully selected, sea-related decorative accents. These subtle elements, when mixed with neutral decor and muted color schemes, can create a sophisticated interpretation of the nautical trend. This method ensures that the design remains elevated and tasteful, rather than becoming an exaggerated display of beach items.
McGee highlights specific products from her brand, McGee & Co., which she designed to align with this refined coastal trend. These items, such as a brass tulip shell and a baroque shell object, are presented as versatile decorative pieces that can enhance a coffee table or shelf. She praises their ability to add a touch of luxury and subtly nod to the sea without being overwhelming, underscoring their versatility and effectiveness in elevating empty spaces.
Furthermore, the article suggests other ways to introduce coastal elements without 'going overboard.' These include incorporating a fresh, clean scent reminiscent of the sea, like McGee & Co.'s 'Salt & Sea' candle. Soft furnishings, such as a modern silk stripe pillow cover from West Elm, are recommended for their ease of integration and ability to instantly change a room's ambiance. Rattan furniture, exemplified by the Bohn Headboard, is also suggested for its earthy, organic feel that naturally complements a beach aesthetic, offering both sturdiness and sophistication.
For wall decor, the article advises selecting art that aligns with the coastal theme, such as the 'Mediterranean Islands Wall Art' from Anthropologie. Such pieces can transport individuals to tranquil places and evoke seaside memories, contributing to a coordinated and meaningful scheme. McGee stresses the importance of infusing character into a design to make a space feel individual and personal, especially given the common emotional connection people have with the seaside.
In conclusion, McGee's overarching message is to create a peaceful, beachy haven by toning down overt sea imagery and instead focusing on strategic use of color, texture, and pattern. This approach ensures that a nautical-themed interior feels lasting and timeless, rather than merely seasonal or overly literal, ultimately resulting in a sophisticated and inviting home environment.
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