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The $430 Rug Nate Berkus Used in a $22 Million NYC Penthouse
The article introduces Nate Berkus's new rug collection with Rugs USA, featuring 16 styles, including seven washable options, primarily in neutral shades of gray, brown, and cream. This collaboration is part of Rugs USA's strategy to offer fresh design perspectives to its customers, as explained by CEO Koorosh Yaraghi. The collection emphasizes versatility and affordability, with prices starting from $115 for a 5x8 washable rug and going up to $430 for a hand-knotted wool rug.
Berkus's design philosophy for this collection is rooted in extensive research, drawing inspiration from classical motifs found in antique, Chinese Art Deco, and European rugs from the 1930s and 1940s. He highlights two preferred rug styles: textured solids and classic patterns like stripes, checks, and plaids, advising a simplified approach to motifs for broader appeal. The collection includes specific examples like the Mateo Striped Wool Cozy Rug ($185) and the Hollis Solid Wool Cozy Rug ($175), both embodying these foundational design principles.
A common mistake homeowners make, according to Berkus, is selecting a rug that is too small. He recommends opting for a larger rug than initially considered, suggesting that a rug extending beneath key furniture pieces enhances the room's luxurious feel and prevents it from appearing segmented. Designs with graphic borders, such as the Serge Bordered Wool Cozy Rug ($160) and the Yves Bordered Wool Cozy Rug ($160), are presented as practical solutions to help anchor furniture arrangements effectively.
The Crosby Solid Wool Cozy Rug, priced at $430 for a 7x9 size, is highlighted as a product that can instantly elevate a living room's perceived value. Berkus himself utilized this hand-knotted wool rug in a $22 million New York City penthouse, underscoring its timeless investment quality. The collection also features a range of washable rugs designed to be sophisticated rather than juvenile, available in gray, green, and brown with intricate patterns like checkerboard, plaid borders, and soft florals. Examples include the Walker Modern Checkered Washable Rug ($115), Ivy Soft Floral Washable Rug ($115), Bedford Soft Plaid Washable Rug ($115), and Hanover Modern Bordered Washable Rug ($115), positioning them for use in various spaces, including primary suites.
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