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The Frame Is a Delightful TV That Transforms Into Artwork | Reviews by Wirecutter
Integrating a television into a home's aesthetic, especially in spaces not primarily designed for media consumption like kitchens, bedrooms, or open living rooms, can pose a challenge. Traditional black rectangular screens often clash with existing decor. Samsung's The Frame QN43LS03BAF television offers a solution by disguising itself as a framed piece of art. This 4K TV is specifically engineered to blend seamlessly into various room settings, effectively addressing the aesthetic dilemma of large display screens.
The design of The Frame TV meticulously mimics traditional artwork. Its uniform depth, approximately an inch thick, replicates a classic picture frame. The device also features customizable bezels available in modern or beveled styles and various colors, including beige, teak, and terracotta, allowing users to match it with their interior design. For installation, a proprietary slim wall-mount kit ensures the TV sits flush against the wall, further enhancing its art-like appearance. The power and AV connections are routed through a thin, transparent cable to a discreetly hidden box, eliminating visible clutter. Alternatively, users can opt for Samsung’s TV mounting service, utilize supplied feet for tabletop placement, or invest in a stylish easel-type stand.
A key feature distinguishing The Frame TV is its matte screen, which contrasts with the glossy screens typical of most televisions. This matte finish diffuses ambient light, contributing to a more painterly presentation and reducing glare, making the screen appear less like a digital display and more like a canvas. These design elements collectively enable The Frame to convincingly integrate into diverse room aesthetics, making it challenging for observers to immediately discern it from an actual piece of art.
Beyond its physical design, The Frame TV excels in its functionality as an art display. When not used for video content, its Art Mode transforms the screen into a digital canvas, displaying a wide array of paintings and artworks from its art store, ranging from seasonal landscapes to museum collections. Users can customize the matting width and color around the artwork or upload personal photos. Art Mode is a low-power setting that drastically reduces brightness, mimicking the natural appearance of art without emitting the intense light of a standard TV. The matte screen further enhances this effect by diffusing light, much like an oil painting.
While The Frame TV offers an aesthetically pleasing solution for integrating technology into living spaces, its premium pricing is a consideration. Available in sizes from 32 to 85 inches, even the smallest models exceed $500, with larger versions costing thousands. Access to the full art gallery functionality requires a subscription, priced at $5 per month or $50 annually after an initial free trial. Despite its cost, the ability to enjoy a dynamic display of art that changes with mood or occasion, coupled with its functionality as a fully-featured Samsung smart TV, offers significant value for those seeking to enhance their home decor without compromising on technology. Although it functions as a good 4K TV with respectable brightness, detail, and color, and supports high dynamic range video, its matte screen, while essential for its art-like appearance, slightly diminishes image contrast compared to TVs optimized for cinematic viewing. Therefore, The Frame is particularly well-suited for secondary viewing areas or rooms where aesthetic integration is prioritized over ultimate picture quality for critical viewing.
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