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‘My whole concept was this mixture of ugly and pretty' – tour an exuberant cottage in the city filled with character
Jules O’Carroll, co-founder of Parker & Jules, showcases her Edwardian terraced home in West London, which she affectionately calls a 'Cottage in the City.' The house, shared with her husband Dero, reflects the brand's signature use of printed textiles and wallpapers, blending timeless patterns with modern colors to create an alluring, maximalist, country-style interior. When they first purchased the property, Jules was drawn to its period charm and original features, despite its predominantly white interior. Having previously owned a very modern country house, Jules was keen to work with the architectural character of this Edwardian home to create a unique and quirky aesthetic.
Rather than undertaking extensive structural renovations, Jules and Dero opted for a 'decorative overhaul.' They maintained the existing layout, focusing on enhancing the home's aesthetic appeal. Major updates included replacing the bathrooms, installing air-conditioning in the main bedrooms and sitting room, and constructing a combined pantry and utility area. A significant decorative change involved replacing the 1980s black and white hall tiles with bold, patterned tiles to better suit the property's character and inject color. The kitchen floor was hand-painted with a diamond pattern, contributing to a more unified and connected feel within the space. Jules, whose work revolves around color and pattern, felt confident in her design choices, aiming to create an environment that resonated with her personal style.
The downstairs rooms feature biscuit-hued walls, serving as a warm backdrop for the vibrant color palette. Jules's design philosophy centers on mixing 'ugly and pretty colors,' incorporating a recurring palette of khaki green, lilac, and a 'granny reddy-pink' to unify the interior. The kitchen exemplifies this approach with its green cabinetry, diamond-painted floor, emerald zellige tiles, a rich brown banquette, and striking red kitchen chairs. Jules describes this space as her 'laboratory,' where she experimented with unexpected color combinations. The utility area, located in the side return, features dark purple cupboards and Parker & Jules' Strawberry Fields wallpaper and curtain fabric, creating a playful, colorful, and fun atmosphere.
In the sitting room, Jules created a more sophisticated and mature space, utilizing lime paint for depth on the walls and ceiling, complemented by earthy khaki and saffron tones. A specific fabric, Claremont Tree of Life, was a key element in this design. As one moves from the larger main room to the cozier TV area, the design transitions to a more intimate 'jewel box' aesthetic. The main bedroom upstairs maintains a cozy and eclectic feel, featuring pink painted wardrobes, a Parker & Jules wallpaper, and a gold fabric by Jennifer Shorto used in reverse on the headboard. Mid-century furniture pieces are integrated to introduce a modern touch, preventing the space from feeling overly traditional.
Throughout the house, a maximalist aesthetic is achieved through extensive layering of fabrics, artwork, and rugs. Jules emphasizes that this layering is crucial for making the house feel like a home, blending charming and unexpected elements with moments of grown-up sophistication. This approach ensures that the home offers elements of surprise and visual interest in every corner. Jules reflects on her design process, noting that the house allowed her to expand her color palette and incorporate beloved fabrics. She identifies her biggest indulgence as the bathroom, her greatest success as the kitchen transformation, and the patterned hall floor tiles as a small change with a big impact. Her go-to color is a 'light bronze green,' which she considers an 'ugly color' that works effectively against prettier hues. Jules defines her style as colorful, layered, and confident, and she finds inspiration in a secret address, Nushka, known for vintage textiles.
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