
Inside the Picture Perfect—and Highly Lucrative—Business of Book Styling
The article delves into the burgeoning industry of book styling, where professionals curate and arrange books for aesthetic purposes rather than solely for reading. This practice, initially gaining traction in independent bookstores in the 1980s by selling books "by the foot" for film and TV sets, retail decor, and hotels, has seen a significant surge in demand for personal libraries, particularly since the pandemic. The increasing popularity of this trend is highlighted by examples like a bank CEO's Upper West Side apartment, which features a two-story wood-paneled library stocked with 2,300 books, some with custom-printed jackets displaying chosen graphics or even anonymous nude paintings. The article notes the owner's admission that despite the impressive collection, she has not yet found time to read in her literary space, underscoring the decorative nature of the books.
Social media's influence plays a crucial role in perpetuating this trend, with numerous images of bookshelves organized by color or with spines turned inward to maintain a specific aesthetic. These curated displays, often the work of professional designers or book stagers, serve as props, much like luxury fashion items, to convey status and wealth. The phenomenon extends to prominent figures like Gloria Steinem, whose bookcase was photographed for art, and Sarah Jessica Parker, who designed wallpaper featuring thousands of title-less book spines. The Twitter account @BookcaseCredibility further satirizes this trend by focusing on the bookcases behind public figures during televised appearances, implying that the visual background often overshadows the content of their discussions.
Vendors like The Strand and Wonder Books offer books in bulk, allowing clients to specify color, size, and condition rather than content. Examples include requests for exclusively black or white hardbacks, nautical-themed blue books, or collections matched to specific Pantone colors. Juniper Books specializes in custom dust jackets that can create large-scale murals across hundreds of volumes, sometimes obscuring titles and authors. While this business model helps sustain independent bookstores by purchasing volumes that might otherwise be recycled, it raises questions for traditional bibliophiles who value the content over the physical appearance of books.
The ethical implications of buying books solely for display are explored, acknowledging the tension between literary purism and the practical support this industry offers to booksellers and authors. The article recounts Ashley Tisdale's infamous admission of buying 400 books overnight for an Architectural Digest shoot, showcasing a shelf filled with self-help and business titles. While this might be an easy target for criticism, such purchases, even if purely for decor, contribute significantly to bookstores' revenue. The piece concludes by reflecting on the inherent human appreciation for aesthetics, even within the realm of literature, and questions whether a perfectly styled bookcase, devoid of personal reading history, risks losing its true identity and meaning. It ultimately highlights the paradox of beautiful books becoming mere facades, prioritizing external appearance over internal value, despite supporting the broader book industry.
It acknowledges that covers can be beautiful and that there's nothing inherently wrong with appreciating the visual aspect of a book. The author, reflecting on her own desire for a custom-jacketed Harry Potter set, considers the commemorative aspect of owning beautiful editions of cherished works. However, the final thought challenges the notion that a styled bookcase, lacking the personal touch of a lived-in, read-through collection, truly reflects its owner's identity, suggesting it might instead convey an absence of genuine engagement with the books it displays.
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