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Explore an elegant loft apartment in Soho where eclectic modern pieces sit against industrial original features
This article explores a loft apartment situated on the top floor of an old factory building on Wooster Street in Soho, New York. The design, executed by interior designer Jessie Schuster for her sister's young family, skillfully integrates sophisticated contemporary elements with the building's inherent industrial character. The objective was to maintain the loft's original essence and historical features while adapting it for modern family living.
The hallway exemplifies this design philosophy, showcasing antique tiles imported from France that seamlessly blend with the building's early 20th-century construction. The original door further enhances the space's old-world elegance. Contrasting these traditional elements are a vintage Galerie Glustin Luminaires light fixture and a retro aqua convex mirror, establishing an eclectic tone for the entire residence. The living room, a large open-plan area, embodies a classic loft ambiance. It features a living space furnished with statement club chairs, a custom-made coffee table, and a boucle daybed, which transitions smoothly into a more formal office area, separated only by a structural pillar.
The living room's furniture is characterized by its low-slung profiles, which visually expand the high ceilings. The design juxtaposes modern and retro shapes with traditional elegance, as seen in a sideboard positioned between the two distinct zones. The study area mirrors the curvilinear forms found in the living space, maintaining a cohesive aesthetic. Two large area rugs effectively delineate and define the separate functional zones within the open layout. Adjacent to the main living area, a more informal snug features a home bar, where soft, textured seating is set against exposed concrete walls and piping. Subtle built-in storage crafted from natural oak complements the original flooring, contributing to a harmonious material palette.
In the kitchen, the exposed pipes are intentionally preserved as a central design feature, highlighting the building's industrial heritage. Earthenware tiles, with their toasty hues, align with the rustic-industrial theme, while a pendant light and simple stools introduce a contemporary edge. The dining room also blends antique and modern elements, featuring a vintage French tapestry as a backdrop to a striking black marble table and custom-designed chairs. A vintage light fixture hangs above the table, creating a deliberate contrast with the bucolic tapestry.
The powder room, despite its compact size, makes a significant visual impact with a bold Hermes wallpaper. The dynamic print effectively blurs the room's boundaries, creating an illusion of greater space. The bedroom adopts a cool grey color scheme, imparting a chic and modern atmosphere, with concrete walls providing an industrial touch. The space is softened by layers of tactile fabrics and warm wood accents, creating a serene and comfortable retreat. The master bathroom introduces an unexpected burst of color with green tiles, which are paired with expansive marble surfaces for a luxurious yet contemporary feel. A retro mirror adds a refined vintage detail. The family bathroom utilizes dark tones, including charcoal cabinetry, black and white terrazzo flooring, and black accents in the prints and tiling, to create a dramatic effect, which is balanced by brass hardware and creamy white walls.
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