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This interior decorator's color-drenched apartment will make you want to throw anything gray out the window
The article showcases the vibrant, color-drenched apartment of interior decorator Ally Doman, founder of New York-based Doman Decors, challenging the prevailing minimalist and neutral design trends. Doman, known for her playful and gorgeously designed spaces for clients, provides a tour of her three-bedroom railroad-style apartment, which she shares with her fiancé. They secured the apartment due to its generous square footage and favorable rent, recognizing its potential despite its initial outdated and damaged condition.
The apartment required significant renovation, including addressing bare subfloors, cracked tiling, and old kitchen appliances. Doman emphasizes that renovating a rental is often challenging but, in this case, allowed them to transform the space into a personalized home. Despite the initial state, the apartment featured appealing architectural elements such as built-in cabinets and ornate millwork from the early 20th century. Doman successfully integrated a dressing room and a music studio alongside the standard living areas, giving each space a distinct personality.
Doman describes her personal design style as bold, bright, colorful, and comfortable, with a blend of sophistication and playfulness. She frequently works with New York apartments, which often present challenges due to their boxy and limited square footage. To counteract these constraints, she favors mid-century shapes and incorporates curvy pieces like free-form tables and rounded decor, along with intricate patterns. Her design process is organic, prioritizing meaningful existing decor and new discoveries over rigid pre-planned color schemes. She allows cherished items and found pieces to guide the aesthetic direction, developing a color story based on these elements midway through the design process.
Inspiration for Doman's work comes from various sources, including iconic Post-Impressionist artists like Matisse, whom she admires for his depiction of whimsical and colorful interiors. She also draws ideas from decor magazines such as 'Elle Decor' and 'Architectural Digest,' and follows the work of the Belgian interior design team JP Demeyer & Co for their bold pattern play and eclecticism. For Doman, room functionality is paramount, as she considers how clients will live in their space, whether they prefer lounging or frequently host events. She aims to create spaces that offer a comforting escape from the city's chaos, providing an element of surprise upon entry.
Doman sources her apartment decor from a variety of places, including CB2 for sculptural and contemporary furniture, Article for larger pieces like her green sectional, and her true passion, vintage sourcing, both online through Instagram shops and in-person around Brooklyn. She has found unique items on eBay, such as her vintage coffee table, and a lotus lamp from an Instagram seller. Etsy is another go-to for one-of-a-kind finds, and she appreciates local New York-based designers like BEAM, Cold Picnic, and Coming Soon NY. For paints, she uses Farrow and Ball for her living room and dressing room, and Benjamin Moore for the bedroom and kitchen.
The biggest design challenge in her railroad apartment is its long and narrow layout, which can be difficult to decorate. The absence of closets necessitated creative storage solutions, including armoires, trunks, and room dividers. The renovation process also faced timeline delays, with the couple living in one room for a month while the rest of the apartment was completed. Doman advises others in similar living situations to be bold in creating different moods for each room while ensuring a cohesive flow due to open layouts. She achieves this by subtly referencing color palettes from other rooms, such as incorporating black and white objects throughout the apartment to echo the kitchen's tile. Ultimately, home for Doman represents a comfortable sanctuary for self-expression and the realization of aesthetic fantasies without external deadlines.
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