
Removable Wallpaper: The Temporary Trend That's Sticking Around
The article discusses the resurgence of wallpaper in home decor, specifically focusing on the innovation of removable wallpaper. Traditional wallpaper installation and removal processes were labor-intensive and often messy, involving glues, stripping, steaming, and scraping. These difficulties led to a decline in wallpaper's popularity for several decades, with many homeowners opting to paint over existing wallcoverings instead. The contemporary return of wallpaper is attributed to bloggers and millennials seeking flexible and less permanent decorating solutions.
Removable wallpaper has revolutionized the decorating landscape by offering an easy-to-install and simple-to-remove alternative. This product features a pre-applied, removable adhesive on its back, eliminating the need for water, glues, or special tools during installation. It can be peeled off surfaces without leaving sticky residue or causing damage, making it suitable for homeowners and renters who desire temporary decor changes. Tempaper, a company founded in 2008 by set designers, is credited with introducing removable wallpaper to address a previously unmet need in the design community, particularly for professionals who spent excessive time and resources on traditional wallpaper management.
Installation of removable wallpaper is straightforward: users peel off a back liner and apply strips to a clean, primed, and painted surface. The flexibility of the peel-and-stick design allows for repositioning if a strip is applied crookedly. Removal is equally simple, involving peeling the wallpaper from a top corner. According to Tempaper's co-founder and CEO, Julia Au, the product can remain on walls for many years and still be removed with ease, citing customer feedback of successful removals after a decade. This ease of use significantly reduces the commitment associated with decorating, offering a practical solution for frequent decor updates.
Current design trends in removable wallpaper mimic those of traditional wallpapers, offering a wide array of textures and finishes such as grasscloth, damask, and metallics. Advancements in digital printing allow for vibrant colors, bold prints, and diverse patterns, including art deco designs. Nature-inspired motifs, such as leaves, florals, birch trees, and animal prints, are particularly popular. Jennifer Matthews, Tempaper's owner and creative director, highlights a shift towards "joyful colors" and interiors, reflecting a desire for lively and expressive spaces. The ability to easily change patterns and colors makes removable wallpaper comparable to fashion, allowing individuals to update their home aesthetics with changing tastes or seasons without significant effort or expense. This adaptability positions removable wallpaper as a modern and appealing alternative to traditional methods, enabling greater creative freedom in home decoration.
Furthermore, the article notes that digital printing technology allows for custom designs, which is beneficial for retail spaces, movie sets, and even themed parties. This capability expands the versatility of removable wallpaper beyond residential use, opening up possibilities for unique and personalized temporary installations in various commercial and event settings. The overall message emphasizes the practicality, aesthetic flexibility, and low commitment of removable wallpaper as a modern decorating solution.
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